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Copyright(c)2007 Nikkei Business Publications, Inc. All Rights Reserved. All editorial content and graphics on this Web site may not be reproduced in whole or in part without the express permission of the copyright owner. |
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Recognition certainty of rich media advertisement is over 50 percent. About half of respondents said "I would like to see it." Evaluation of rich media ad effectiveness - cyber communications Inc and etc.
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Product interest rises after contacting rich media ad.
Rich media ad seems to raise product interests. After contacting rich media ad, all scores rise on all items that are product site access, internet search of product and the detailed info. and purchase intention of the product.
Regarding rich media ad, about half of respondents say "I would like to see it"
Consumers have favorable impressions toward rich media ad regardless of the viewing of rich media ad such as expand ad. For rich media ad, the total score of "I would like to see it strongly" and "I would like to see it" is 48.2% for rich media contactors, and 49.3% for non contactors. Both scores reach nearly 50%.
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