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Advertising & Marketing in Japan

April 22, 2008
Recognition certainty of rich media advertisement is over 50 percent. About half of respondents said "I would like to see it." Evaluation of rich media ad effectiveness - cyber communications Inc and etc.

 

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Recognition certainty of media rich ad exceeds that of banner ad considerably. Cyber communications Inc* and Excite Japan Co., Ltd.** evaluated the effectiveness of media rich ad on the web in corporation with Video Research Interactive Inc.*** In this evaluation, recognition certainty of media rich ad is 52.0 % that exceeds the banner ad’s 36.6 %. More over the total response of "I saw it" and "I think I saw it" reaches 81.3%

 

* Cyber communications Inc engages in online advertising business including internet and commercial online services.

** This company operates portal sites that provide services such as search, e-mail, and translation.

*** They engage in internet related survey and online advertising business 

 

 

In terms of ad image, rich media ad exceeds regular banner ad with its high impact, uniqueness and innovativeness 

Rich media ad marked higher scores in ad image than regular banner ad. The chart below shows the result in terms of innovativeness, uniqueness and impact. 

 

 

PAGE 1 / 2 

Advertising & Marketing in Japan

April 22, 2008
Recognition certainty of rich media advertisement is over 50 percent. About half of respondents said "I would like to see it." Evaluation of rich media ad effectiveness - cyber communications Inc and etc.

 

PAGE 1/2

 

Recognition certainty of media rich ad exceeds that of banner ad considerably. Cyber communications Inc* and Excite Japan Co., Ltd.** evaluated the effectiveness of media rich ad on the web in corporation with Video Research Interactive Inc.*** In this evaluation, recognition certainty of media rich ad is 52.0 % that exceeds the banner ad’s 36.6 %. More over the total response of "I saw it" and "I think I saw it" reaches 81.3%

 

* Cyber communications Inc engages in online advertising business including internet and commercial online services.

** This company operates portal sites that provide services such as search, e-mail, and translation.

*** They engage in internet related survey and online advertising business 

 

 

In terms of ad image, rich media ad exceeds regular banner ad with its high impact, uniqueness and innovativeness 

Rich media ad marked higher scores in ad image than regular banner ad. The chart below shows the result in terms of innovativeness, uniqueness and impact. 

 

 

PAGE 1 / 2