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Copyright(c)2007 Nikkei Business Publications, Inc. All Rights Reserved. All editorial content and graphics on this Web site may not be reproduced in whole or in part without the express permission of the copyright owner. |
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Nikkei Design |
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June 2007Cover Story Year 20 Materials and Technology Future Value -- Design possibilities opened up by leading edge technology and the latest materials -- Giving users a value that no one has ever seen before, or experienced before. One of the roles of design lies in giving this type of experience value. What becomes necessary at that point is a fusion of new technology and design. Various leading edge technologies are being created and new materials developed in order to add new functions or value to a product, or achieve an improvement in production efficiency. Design possibilities also expand with the birth of new technologies and materials. Plus, design has the role of getting across the functions and values created by new technologies and materials, and there is a demand for new designs that are not available in existing products. What are the ways in which new technologies and materials expand design possibilities, and what type of design is sought after? We would like to consider to the broadening of design through materials and technology. Sony: Organic EL TV Canon: Advanced digital camera Toko: Non-contact battery charging system for mobile telephones Fujitsu: FAB PC Matsushita Electric Works: Totally automatic cleaning toilet Willcom: Concept terminal Matsushita Electric Industrial: Fake fur electric carpet Sony: TV made of jersey fabric Honda: Fiber car t.c.k.w: ubushina (modern craftsmanship) Yoshida Seisakusho: Doming Honda Plus: Shape memory resin bottles Katani Sangyo: Papers with gold or silver weave (Takehiko Imai, Kenichiro Ota, Hiroshi Maruo)
SPECIAL FEATURE 2 Milano Salone 2007 Japanese Brands: No longer playing second fiddle! Sony, Bals, Lexus, TOTO...
COLUMNS Telling a Story without Being Asked: Akiko Takehara Eco-Patrols Discussion with Naoki Sakai on Design Management: Part 10 Yutaka Kobayashi, President & COO, Kobayashi Pharmaceutical First come the needs, then the technology follows Design Marketing The leading edge of color design Where has the diversification of color designs for mobile telephones led to? |
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