FEATURE 1

The Art of Praise

Interview 1- Nobuko Ochiai (wife of Chunichi Dragons Manager Hiromitsu Ochiai)

Follow up criticism with the setting of goals and be lavish in your praise once these are achieved

Case 1 - Teppen, Inc.

Praise your peers through “praise practice” and never, ever use negative language

Case 2 - Hoshino Resort Inc.

Why it is possible to create a climate in which fellow workers will praise one another

Independent survey: Praise is contagious

Type 1 - Praising people when you first meet them

Don’t get all tense and cast any prejudice aside, just include praise naturally into the conversation

Type 2 - Praising difficult people

Find out the latest information about the person and get across your own feelings precisely

Type 3 - Praising high-ranking people

Cheap tricks look silly, so let’s praise from our own perspective

Type 4 - Praising temporary and contract employees

Let’s stay away from sudden praise just for the sake of appearance and simply start with a thank you

Type 5 - Praising newly hired employees

Start by listening closely and attentively and then praise the process

Type 6 - Praising under-performing employees

Set them a seriously difficult task and praise them even if they can’t do it all

Type 7 - Praising capable employees

By praising the process, both you and the other person will grow

Type 8 - Praising a bunch of subordinates

Remember the face and name of each employee and praise them to your heart’s content on their big moment

WHY

Why can’t I get any praise? And why isn't the person I praise happy?

SKILL

High level technique for telling people off while praising them

LET’S TRY!

You can become an expert at praise! Just follow our 3-step training

CONFIDENCE

Using self-praise to drag yourself up from the lower depths to happiness

Interview 2 - Yuko Arimori, former marathon runner

The phrase “I want to praise myself” was the proof of her victory over herself

FEATURE 2

The words that go straight to your heart - Naming science that can sell

Case Studies - Anecdotes on how names were created: Panasonic’s Lumix range “Kimimaro Zoom” digital camera, Asahi’s “Gubinama” beer, Sharp’s “Made at the Kameyama Plant” LCD TVs, and Kanebo’s shift to the “Kracie”

Kobayashi Pharmaceutical - What makes them easy to understand? Is it their impact? Or is it that one feels at ease with them?

Commentaries:

Naming is a story - by Kundo Koyama (television writer)

The science of word resonance

How the name “DoCoMo” was constructed

Corporate Name Newspaper