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Copyright(c)2007 Nikkei Business Publications, Inc. All Rights Reserved. All editorial content and graphics on this Web site may not be reproduced in whole or in part without the express permission of the copyright owner. |
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Nikkei Electronics |
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September 24, 2007News p. 7 Opening Up the New PSP Defect Is Detected in the EMC Countermeasures of the Same Type of Elevator Involved in an Accident Digital Camera Manufacturer Moves to Use Chip Packaging with Benefits Similar to SiP and SoC Seiko Epson Develops COG Technology Able to Implement Narrow Pitch Packaging NE Interview SiRF Technology, Inc., President & CEO, Michael L. Canning: “We Can Put GPS in All Sorts of Devices” p. 54 The market for GPS receiver ICs continues to grow. Among the drivers behind this growth are mobile phones and personal/portable navigation devices (PNDs). SiRF Technology, Inc., a Key Person SAWA Corp., R&D, Yuichi Tanaka: “One Year after Entering the Company, This Is What I’ve Been Able to Do” p. 59 Keyword Full High Definition p. 61 Cover Story Making Products that Can’t Help but Be Liked p. 63 When we touch and operate actual products, we involuntarily come to want them. It is the consumer electronics devices which play on user emotions against all logic that become major hits. Conventional development methods that pursue easily quantifiable goals such as the number of functions or high performance are not effective in creating products that generate such involuntary preference. This is because it is difficult to quantify the feelings that lead to users liking a particular product. Japanese manufacturers need to review their existing research and development structures and invest time and money into prototypes and fine-tuning. Prologue p.64 Why can’t we create an iPhone? Interview p.66 “90% done” means zero value—Naoto Fukasawa Searching for the optimal relationship between people and things—Tomoaki Murata Suggestion p.68 Learning methods from the iPhone and Wii for making consumers naturally like products Case Studies p.74 This is how sharp features are created—development structures should make reference to existing products Essay p.82 The dilemma of device development suggested by the iPhone Special Feature Remote Controls Progress from Infrared to RF p. 123 The market for LCD and plasma display panel televisions continues to grow as TV screens increase in size, and the remote controls used to operate televisions are also being driven forward. The era of domination by infrared operation is about to come to an end. RF remote controls that are as functional as infrared units will appear in large numbers. Some manufacturers are already selling compatible units. As the transition to RF controls progresses, the interior layout of living rooms will change. Database Software Creates Waves in Embedded Devices p. 133 Database management systems (DBMS) have long been used around the world for corporate and Web systems. They are now about to expand into embedded device fields. As storage capacities increase and use of networks grows, the volume of data handled by devices is increasing to previously unseen levels and the proprietary DBMS constructed by device manufacturers are approaching the limits of their functions and maintenance. Countermeasures for ESD for Mobile Phones with Multiple Functions p. 143 In conjunction with the increasing functions incorporated into mobile phones and the use of lower voltages to drive mobile phone LSI, the potential for problems resulting from electrostatic discharge (ESD) is growing. Varistors and diodes are typical examples of ESD protective elements. The number of these protective elements used in mobile phones, including use in combination with EMI filters, is increasing rapidly. Component manufacturers are frantically developing various compound components designed for smaller and thinner handsets. Documentary Confessions of a Veteran Engineer (Part 1): “Your Enemy Is Jealousy” p. 151 Tutorial Introduction to Following the last installment of this series, we explain the fundamentals of inverter circuits. This time, we examine methods of preventing short circuits in power supplies and three-phase inverter pulse width modulation (PWM) drive methods. We also provide additional explanation concerning brushless DC motors driven by inverters. 1seg Systems (Final): Looking at Communications and Broadcasting Related Examples p. 205 Integration of communication and broadcasting can be observed in the form of tie-ups between the two services. 1seg is a collaborative system created jointly by the communications and broadcasting industries. In this final installment of this series, we discuss various structures using examples of collaborative services. Watcher / Samsung Samsung Will Resume Large Scale Investment for a Counter-offensive in Memory p. 223
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