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Nikkei Design

November 2007

 

Cover Story

Household Goods Interior Design 2007

 

SPECIAL FEATURE 1

 

Tokyo - 12 State-of-the Art Shops

- The designs we want to sell and the designs we don’t want to sell -

 

Along with the rise of new manufacturers such as design ventures, and efforts at new types of production by regional industries and traditional crafts, the number of new kinds of store in the central part of Tokyo specializing in the sale of furniture and households goods has been on the increase. These go for a sharper kind of personality than existing furniture and design stores and have begun to attract customers through their unique product line-ups and store designs. These “state-of-the-art” shops are becoming vital customer magnets to redeveloped buildings and urban revitalization, and have been receiving a warm welcome from designers and manufacturers alike as a new marketing route.

 

What sort of customers do these state-of-the-art shops attract, and what kind of product do they sell? Basically, to know what kind of design they are after and what kind of design they want to sell is a vital part of the process for designers and manufacturers to create products that will sell and develop new marketing routes. That is why we have selected 12 state-of-the-art stores from among many, and investigated from a variety of angles their store designs, product line-ups and the mindset of their buyers and store managers. All the shops are truly must-sees.

 

(Kazuya Shimokawa, Kenichiro Ota, Ikuno Ito)

 

Part 1 - The Roppongi and Aoyama areas

Part 2 - The Ginza and Marunouchi areas

Part 3 - Other areas

 

SPECIAL FEATURE 2

 

Nikkei Design 20th Anniversary Commemorative Event

Design Innovation Forum 2007

 

Telling a Story without Being Asked: Akiko Takehara

The vertical gardens of Paris: The secret lies in 3mm

 

Design Marketing

Focusing on Japanese style today by generation, gender and earning power

Single women in their early 30s and earning under 3.0 million yen a year in personal income

 

The changing shape of product user information - Part 3

How to design and produce “electronic manuals” as shown through examples

Turning user manuals into the most appropriate electronic contents

 

 

 

 

 

Nikkei Design

November 2007

 

Cover Story

Household Goods Interior Design 2007

 

SPECIAL FEATURE 1

 

Tokyo - 12 State-of-the Art Shops

- The designs we want to sell and the designs we don’t want to sell -

 

Along with the rise of new manufacturers such as design ventures, and efforts at new types of production by regional industries and traditional crafts, the number of new kinds of store in the central part of Tokyo specializing in the sale of furniture and households goods has been on the increase. These go for a sharper kind of personality than existing furniture and design stores and have begun to attract customers through their unique product line-ups and store designs. These “state-of-the-art” shops are becoming vital customer magnets to redeveloped buildings and urban revitalization, and have been receiving a warm welcome from designers and manufacturers alike as a new marketing route.

 

What sort of customers do these state-of-the-art shops attract, and what kind of product do they sell? Basically, to know what kind of design they are after and what kind of design they want to sell is a vital part of the process for designers and manufacturers to create products that will sell and develop new marketing routes. That is why we have selected 12 state-of-the-art stores from among many, and investigated from a variety of angles their store designs, product line-ups and the mindset of their buyers and store managers. All the shops are truly must-sees.

 

(Kazuya Shimokawa, Kenichiro Ota, Ikuno Ito)

 

Part 1 - The Roppongi and Aoyama areas

Part 2 - The Ginza and Marunouchi areas

Part 3 - Other areas

 

SPECIAL FEATURE 2

 

Nikkei Design 20th Anniversary Commemorative Event

Design Innovation Forum 2007

 

Telling a Story without Being Asked: Akiko Takehara

The vertical gardens of Paris: The secret lies in 3mm

 

Design Marketing

Focusing on Japanese style today by generation, gender and earning power

Single women in their early 30s and earning under 3.0 million yen a year in personal income

 

The changing shape of product user information - Part 3

How to design and produce “electronic manuals” as shown through examples

Turning user manuals into the most appropriate electronic contents