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Nikkei Design

December 2007

Cover Story

Rethinking Size

 

SPECIAL FEATURE 1

 

Using Size To Go on the Offensive

 

It’s often the case that the size of a product is determined simply by what has been done in the past. But people’s lifestyles have become very diversified and even people’s sizes have changed. One can no longer be complacent about product sizing. By changing size drastically, without changing the product contents or functions, new types of use can be brought to mind, increasing added value and opening up the way for increased sales. We take a good hard look at the “new sizing” which has emerged as a result of a diligent pursuit of what size products should be.

 

Part 1 - Product sizes

Part 2 - People sizes

 

Short-Term Abbreviated Serial - The changing shape of product user information - Part 2

How to design and produce “electronic manuals” as shown through examples

Final part of 6

 

Telling a Story without Being Asked: Akiko Takehara

A giant book with pages that turn automatically

 

Design’s Blind Corners

Points and lines: invisible time

 

Discussion with Naoki Sakai on Design Management: Vol. 12

Masato Mizuno, Chairman of Mizuno Corporation


 

Nikkei Design

December 2007

Cover Story

Rethinking Size

 

SPECIAL FEATURE 1

 

Using Size To Go on the Offensive

 

It’s often the case that the size of a product is determined simply by what has been done in the past. But people’s lifestyles have become very diversified and even people’s sizes have changed. One can no longer be complacent about product sizing. By changing size drastically, without changing the product contents or functions, new types of use can be brought to mind, increasing added value and opening up the way for increased sales. We take a good hard look at the “new sizing” which has emerged as a result of a diligent pursuit of what size products should be.

 

Part 1 - Product sizes

Part 2 - People sizes

 

Short-Term Abbreviated Serial - The changing shape of product user information - Part 2

How to design and produce “electronic manuals” as shown through examples

Final part of 6

 

Telling a Story without Being Asked: Akiko Takehara

A giant book with pages that turn automatically

 

Design’s Blind Corners

Points and lines: invisible time

 

Discussion with Naoki Sakai on Design Management: Vol. 12

Masato Mizuno, Chairman of Mizuno Corporation