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Nikkei Design

February 2008

Cover Story

Spaces that Create a Sense of Well-Being

 

SPECIAL FEATURE 1

Draw people to you with an “experience-based design”

 

You need to design spaces so that they draw people in, in order to attract new customers. And the design of the place where you meet with your customers is an important factor in increasing the level of customer satisfaction. The whole process of providing a design that customers notice from the moment they step inside a store, through selecting items and the actual purchase, is what we at this magazine have called an “experience-based design.” We tell you about “experience-based design” based on the recently opened “brand buildings” and stores that have their very own concepts.

 

• Giorgio Armani - Armani/Ginza Tower

 

• Swatch Group - Nicholas G. Hayek Center

 

• The Peninsula Tokyo

 

• MoMA Design Store

 

• FOOT PARK Kichijoji Sun Road Shop

 

• United Cinemas - United Cinemas Maebashi

 

Telling a Story without Being Asked: Akiko Takehara

The codes that define currents

 

Discussion with Naoki Sakai on Design Management: Vol. 13

Masaharu Hashimoto, President, IDEA INTERNATIONAL

 

 

Nikkei Design

February 2008

Cover Story

Spaces that Create a Sense of Well-Being

 

SPECIAL FEATURE 1

Draw people to you with an “experience-based design”

 

You need to design spaces so that they draw people in, in order to attract new customers. And the design of the place where you meet with your customers is an important factor in increasing the level of customer satisfaction. The whole process of providing a design that customers notice from the moment they step inside a store, through selecting items and the actual purchase, is what we at this magazine have called an “experience-based design.” We tell you about “experience-based design” based on the recently opened “brand buildings” and stores that have their very own concepts.

 

• Giorgio Armani - Armani/Ginza Tower

 

• Swatch Group - Nicholas G. Hayek Center

 

• The Peninsula Tokyo

 

• MoMA Design Store

 

• FOOT PARK Kichijoji Sun Road Shop

 

• United Cinemas - United Cinemas Maebashi

 

Telling a Story without Being Asked: Akiko Takehara

The codes that define currents

 

Discussion with Naoki Sakai on Design Management: Vol. 13

Masaharu Hashimoto, President, IDEA INTERNATIONAL