Stand apart from your rivals with winning colors

When creating a design with strong brand identity, color is a key consideration. With its ability to communicate brand and product presence in an instant, color can be decisive in determining image and sales potential. There are all kinds of color: color that you want to feel, color that you want to taste, color you’ve never seen before, color you can’t forget. So whether you want to make a strong product debut or keep a long selling item fresh, the colors you choose play a central role. And most important of all is finding the winning color that makes your brand stand apart from your rivals.

(Kazuya Shimokawa, Hiroshi Maruo, Takuro Hamada/Journalists, Junya Hirokawa/Writer, Aki Sukegawa/Writer)

Part 1 Color: The Cutting Edge

1. Creating winning color the Naoto Fukuzawa way

2. LEXUS IS-F

3. Nissan Motors GT-R

Color Trend 1: PANTONE

Part 2 Brand Colors

1. FUJIKOHAKU

2. BITOWA

3. Iwate Prefecture

4. Shiseido Parlour

5. Odakyu Electric Railway "Romancecar MSE"

Color Trend 2: Dainippon Ink and Chemicals "Traditional Japanese Colors"

Part 3 Marketable Colors

1. Family Mart

2. molten

3. Kewpie

4. Fujitsu

Color Trend 3: Green evolution

SPECIAL FEATURE 2