FEATURE

Major Business Axioms

11 Organizations with Powerful Words

I am the one who wrote the “Sugiura Analects” - Bandai

The words from their seniors that harden new hires - Recruit

The Toyota-Speak that respects both people and processes - Toyota Motor

The “Go Get it” spirit filters down to the entire company - CyberAgent

“Sensibility Compass” as a credo - The Ritz Carlton

The nine legendary chapters that are passed down in the publishing business - Weekly Playboy magazine editorial division

The time-defying “10 Golden Rules” - Dentsu

Concentrate your tenaciousness on your action roadmap - Yukiguni Maitake

The fun element of business manner flash cards - Link and Motivation

Words can also seep in through the pores - The Sanno Institute of Management

The ten truths discovered by an Internet giant - Google

A Study of Corporate Philosophy

Hiroyuki Sawada, Vice President, Booz Allen Hamilton

The better a company can use its philosophy, the stronger it is

What it took to develop HP Japan’s corporate philosophy

Interview: Tsunku, President, TNX

The reasons for sticking axioms one has created up on the wall in the toilet

Case Study

The people who take advantage of words in their work

Executive Mottos

FEATURE 2

New Dimensions in the Work-Life Balance

Aiming for a lifestyle in which each and every person can find satisfaction

The importance of the work-life balance as seen in the increase in both halves of a couple working and the changes in students’ aspirations

Making good use of the work-life balance in human resources strategy

A study group that brings together people in different industries

Don’t rely on the company. Start where you can.

Let’s look for our own balance using a worksheet / The future shape of work-life balance as seen on Clara Online / Responses that are matched to the needs and the age