SPECIAL FEATURE 1

Full-Size Picture Books

Typographical design that goes beyond meaning

Typography does not just get across a word’s meaning and sound. Playing with the design such as by adding texture or roughness to characters, or a 3D feel, or symbolism, will hugely enhance the quality and volume of the information that is communicated. We looked into typographical design as a way of developing a rich expressiveness for characters that goes well beyond the simple meaning of the word, starting with packaging and advertising but also in a wide variety of genres including products and books.

Stressing the 3D Effect

• Renaissance Project - Yaoki bottle

• Matsushita Electric Industrial - W61P mobile phone

• Kyocera - HONEY BEE PHS phone

Adding Symbolism

• Sapporo Breweries - Aroma Rouge/Blanc wine with no antioxidant additives

• Mandom - Lucido Premium Series personal care products

The Nostalgia Factor

• Chichiyasu - Chichiyasu yoghurt etc.

The Fusion of Kanji & Alphabet

ART FAIR TOKYO 2008

UK-JAPAN 2008

Captivating People with Products as Arts

• Akebono - Rice crackers “Aji no Mingei” (The Folk Craft of Taste)

• Goldwin - Competition swimwear “Speed LZR RACER”

• Soun Takeda - Interview

• Sanwa Keibi - Commander Shuestu Sato

The Art of Text Layout

• Koshiro Toda - Interview

• Inserting Japanese sub-titles in domestic movies

SPECIAL FEATURE 2

The Depth of Brand Brought by Ornamental Design

Telling a Story without Being Asked: Akiko Takehara