SPECIAL FEATURE 1

Movement and Change in Design that Speak to the Heart

There are big changes taking place in the role of design and in its framework. There are signs of strong demands on how best to reach people’s hearts through actual experience, going beyond the superficial concepts of color and form. Everything that is being asked of design, such as peace of mind, favor, conscience, satisfaction… can be written in Japanese using the character for heart. So, it’s all about getting through to the heart.

Against a background of such changes, there are more examples of movement and change being included into design methods. The aim is to deepen the involvement of products and graphics with people by including such movement and change as well as all the usual functions. If a brand wants to strengthen its ties with users even more, it must not miss out on design with movement and change. In the article below, we used the latest examples to look for the methods used in movement and change in design as well as its essence.

(Kazuya Shimokawa, Hiroshi Maruo, Ako Sugie/editor, Junya Hirokawa/editor, Chiharu Watabe/journalist, Aki Sukegawa/writer)

Part 1 - Movement Can Make General Merchandise This Much Fun!

• What on earth is the Ika Somen (squid sashimi “à la vermicelli”) system?

• The pleasurable feeling of manipulating soft tin

• Telling the time by the waxing and waning of the moon

Part 2 - The Mechanism Compendium That Unexpectedly Makes You Smile

• Aesthetics and enthusiasm that tilt towards “openness”

• Uses for Jack-in-the Boxes can be unexpectedly broad

• Pleasant and functional “development” design

• Flip book animation is new while being old

• Unique and unusual corporate guides that twists and turns

• Optical illusion? The moving picture book

• Pop-ups that grab your heart in an instant

• You can experience this! Optical illusion graphics

Part 3 - The Way to Tomorrow’s Aesthetic Values is Being Shown by Leading-edge Technology

• Relaxation movements that are being created by sensors

• Every which way!  The mobile phone that can be used while being shaken around

• Electronic paper is finally being commercialized

• Getting things across from your finger tip all the way here

SPECIAL FEATURE 2

Shop designs made mesmerizing with light

Takehara

The laughing “No Breaking In” sign

Short-Term Concentrated Feature - Part 1

Course on intellectual property - Introduction to design risk management

Design Marketing

Focusing on Japanese style today by generation, gender, and earning power

Male university students in the 18-22 age group