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Nikkei Trendy

May 2008

Low Prices Inside and Out

The 42 inch TV for 90,000 Yen, on the Brink of the Arrival of a Rival for Uniqlo

Is Being Cheap Enough?

 

Direct imports of Vizio’s price-buster LCD TV. Can you buy it without regretting it?

 

Leading-edge designs with low prices comparable to Uniqlo’s?  Pros assess H&M

 

Two ramen gurus carry out a thorough and accurate evaluation of 7 varieties of cup noodles

 

It wasn’t just a question of how much meat! The behind-the-scenes story of private brand retort curry pricing

 

Can a cyclone vacuum cleaner priced at 7,000 yen compete with models from leading manufacturers?

 

Better than Doutor? McDonald’s new 100 yen coffee

 

Private brand makes a vegetable juice with the same kind of taste as Kagome’s!

 

The “high-class wives” and “Osaka housewives” critique private brand products. “This one I would buy!”

 

Bicycles / Batteries / Body washes

 

Every single product tested!

 

Undercover Checking

Even in price-conscious Kansai, the number of high-end hotels has started to increase

The Latest Business Hotel Ratings (Osaka Edition)

 

Pretty good at 7,500 yen, and top of the ratings!

Large public bath and large-screen TVs… Some low-cost hotels offer unexpectedly luxurious facilities

“A better class of business hotel,” “Getting a deal for 10,000 yen,” “The low-cost onslaught”

 

Get What You See!

Lots of new products for the age of full HD

Full evaluation of the spring video camera line-up

 

A wide variety of full HD models. Which is No.1?

Just how useful are the models designed for women?

 

The ECO-1 Grand Prix

Verdict on “Eco Contribution,” “Useful,” “Well-Priced,” “Eco Cool”

Eco-1 Grand Prix

 

Next-generation light car nabs grand prix!

Eco-feed pork, the “stone” that reduces cooking time

 

Next Aerial Duel

Boeing vs. Airbus

Which one will control the world’s skies?

 

Shopping Proxy Wars

Fukutoshin Line open - Will the real winner be Harajuku?

 

2013 - Forecasting Japan’s Mobile Phones in 5 Years’ Time

Ryo Shimizu, President of Ubiquitous Entertainment

 

<New Series>

The product’s rootstock - Delving into project plans

A single line and the letters “U...su!! (thin)”

 

Yukihiro Furuse’s Testing Workshop

Nissan Motor’s GT-R

 

The Up-to-Date News: This Month’s Topics

Major refurbishment at Roppongi Hills

Osaka’s financial district morphs into multi-purpose community

Which of the many education endowment insurances should you choose?

 

The Hit Makers Tell - The Stories behind Hit Products

Ohgon Hiritsu custard pudding

 

Getting into Trends - Investigating Trends

Bosses and subordinates,

Rough patches in relationships and recovery

 

A-Person - The Competent Person behind the Scenes

The person responsible for developing Sony’s “nav-u”

 

What’s New

Looking to transform service areas and parking areas into commercial facilities rather than just rest spaces

 

The return of the Fiat 500 after 30 years

 

Emobile starts voice communications services

 

Close-Up

Bathroom scales

 

Around the World

Vienna’s counterfeit museum

Hyatt expanding its new brand hotels

 

Welcome to Pro Specs - the tools used by professionals

The mechanical pencil for journalists which offers a smooth scribble

 

The 4 Tell A Why - Dissecting unexpected hits

Brass band

 

Check out the Food World! The Gourmet Detectives

The real taste? One-handed snacks

 

Coming up

Mineral water


 

Nikkei Trendy

May 2008

Low Prices Inside and Out

The 42 inch TV for 90,000 Yen, on the Brink of the Arrival of a Rival for Uniqlo

Is Being Cheap Enough?

 

Direct imports of Vizio’s price-buster LCD TV. Can you buy it without regretting it?

 

Leading-edge designs with low prices comparable to Uniqlo’s?  Pros assess H&M

 

Two ramen gurus carry out a thorough and accurate evaluation of 7 varieties of cup noodles

 

It wasn’t just a question of how much meat! The behind-the-scenes story of private brand retort curry pricing

 

Can a cyclone vacuum cleaner priced at 7,000 yen compete with models from leading manufacturers?

 

Better than Doutor? McDonald’s new 100 yen coffee

 

Private brand makes a vegetable juice with the same kind of taste as Kagome’s!

 

The “high-class wives” and “Osaka housewives” critique private brand products. “This one I would buy!”

 

Bicycles / Batteries / Body washes

 

Every single product tested!

 

Undercover Checking

Even in price-conscious Kansai, the number of high-end hotels has started to increase

The Latest Business Hotel Ratings (Osaka Edition)

 

Pretty good at 7,500 yen, and top of the ratings!

Large public bath and large-screen TVs… Some low-cost hotels offer unexpectedly luxurious facilities

“A better class of business hotel,” “Getting a deal for 10,000 yen,” “The low-cost onslaught”

 

Get What You See!

Lots of new products for the age of full HD

Full evaluation of the spring video camera line-up

 

A wide variety of full HD models. Which is No.1?

Just how useful are the models designed for women?

 

The ECO-1 Grand Prix

Verdict on “Eco Contribution,” “Useful,” “Well-Priced,” “Eco Cool”

Eco-1 Grand Prix

 

Next-generation light car nabs grand prix!

Eco-feed pork, the “stone” that reduces cooking time

 

Next Aerial Duel

Boeing vs. Airbus

Which one will control the world’s skies?

 

Shopping Proxy Wars

Fukutoshin Line open - Will the real winner be Harajuku?

 

2013 - Forecasting Japan’s Mobile Phones in 5 Years’ Time

Ryo Shimizu, President of Ubiquitous Entertainment

 

<New Series>

The product’s rootstock - Delving into project plans

A single line and the letters “U...su!! (thin)”

 

Yukihiro Furuse’s Testing Workshop

Nissan Motor’s GT-R

 

The Up-to-Date News: This Month’s Topics

Major refurbishment at Roppongi Hills

Osaka’s financial district morphs into multi-purpose community

Which of the many education endowment insurances should you choose?

 

The Hit Makers Tell - The Stories behind Hit Products

Ohgon Hiritsu custard pudding

 

Getting into Trends - Investigating Trends

Bosses and subordinates,

Rough patches in relationships and recovery

 

A-Person - The Competent Person behind the Scenes

The person responsible for developing Sony’s “nav-u”

 

What’s New

Looking to transform service areas and parking areas into commercial facilities rather than just rest spaces

 

The return of the Fiat 500 after 30 years

 

Emobile starts voice communications services

 

Close-Up

Bathroom scales

 

Around the World

Vienna’s counterfeit museum

Hyatt expanding its new brand hotels

 

Welcome to Pro Specs - the tools used by professionals

The mechanical pencil for journalists which offers a smooth scribble

 

The 4 Tell A Why - Dissecting unexpected hits

Brass band

 

Check out the Food World! The Gourmet Detectives

The real taste? One-handed snacks

 

Coming up

Mineral water