Magazine Contents

Nikkei BusinessNikkei Business

Nikkei Business

February 1, 2016

Feature Story

Awesome Sales Beyond the Scope of Normal Companies
―The logic of marketers who defy the sluggish economy: “conventional sales are a waste of time”―

Inspiration & Direction

Taking over as President with no preparation time, then taking on tough challenges on the strength of frontlines experience outside the management mainstream with a mix of justice, courage and sensitivity”
Masami Yamamoto, Chairman, Fujitsu

News in Depth [Companies]

Why Sharp doesn’t “Go Bust”

How Finances Can Change How Companies Work

The Astellas Pharma Quest to Balance Efficiency with the Sowing of Seeds for New Drugs

Nikkei Business Culture [Ecology]

Kiribati: An Island Nation on the Verge of Vanishing into the Pacific

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