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Web PortalsMedia Data 2017

Nikkei Business Online Edition Online medium for business executives in the Web age
Nikkei Business Online Edition

Nikkei Business Online Edition is an online platform for business executives and managers who play an active role in this Web age. Editorially, Nikkei Business Online Edition provides compelling original content designed to help guide top and middle managers of companies in Japan. And because access to information in Nikkei Business Online Edition requires registration, it is the only online advertising medium that ensures direct access to corporate decision makers.

Core users
  • Corporate executives
  • Corporate managers
  • Management consultants
Monthly page views
PV data(as of Current Month) Site Catalyst
Number of unique browsers
UB data(as of Current Month) Site Catalyst
 

 

The following advertising menu has been updated in Jan. 2018.

Advertising Space

Advertising Space

Advertising Rates

Menu Ad Size Ad Rate Estimated
CTR
[ Smartphone (SP) ]
Smartphone rectangle 300 (w) x 250 (h) pixels
*Video aspect ratio: 10:9
JPY 2.0 per imp.
*Video: JPY 4.0 per imp.
0.07%
Smartphone header panel 320 (w) x 180 (h) pixels JPY 3.0 per imp. 0.10%
Smartphone in-feed
(image + text)
Image: 240 (w) x 180 (h) pixels
Subtitle: Up to 13 characters per line (either in full width or in half width)
+
Title: Up to 24 characters per line (either in full width or in half width)
(*no line feed)
JPY 1.0 per imp. 0.05%
Smartphone InRead banner 320 (w) x 100 (h) pixels JPY 2.0 per imp. 0.04%
 
[ Personal Computer (PC) ]
InRead video Aspect ratio: 16:9 (*incompatible for 4:3) JPY 5.0 per imp. 0.05%
In-feed (image + text) Image: 240 (w) x 180 (h) pixels
Subtitle: Up to 13 characters per line (either in full width or in half width)
+
Title: Up to 24 characters per line (either in full width or in half width)
(*no line feed)
JPY 1.0 per imp. 0.02%
First rectangle 300 (w) x 250 (h) pixels JPY 2.0 per imp. 0.06%
First double rectangle 300 (w) x 600 (h) pixels JPY 3.5 per imp. 0.20%
Billboard 970 (w) x 250 (h) pixels JPY 6.0 per imp. 0.20%
Pushdown Expanded state: 970 (w) x400 (250) (h) pixels
Contracted state: 970 (w) x 90 (h) pixels
JPY 6.0 per imp.
*Video: JPY 8.0 per imp.
0.20%
Premium banner 1280 (w) x 250 (h) pixels JPY 10.0 per imp. 0.20%
InRead mega banner 1280 (w) x 250 (h) pixels JPY 6.0 per imp. 0.05%
[ Digital mail magazine ]
Nikkei Business Digital mail
(HTML mail)
Image: W240×H180 pixels
Subtitle: Up to 13 characters per line (either in full width or in half width)
+
Title: Up to 24 characters per line (either in full width or in half width) (*no line feed)

(※ Up to 50 KB)
JPY 500,000 0.04%

Nikkei Business Online Edition Special/Advertorial Package

Rate (gross): JPY 3,500,000 (excluding tax) / 4-week duration

Menu Size Estimated Impression Estimated
CTR
[ Smartphone (SP) ]
Infeed (Image + text) Image: 240 (w) x 180 (h) pixels
Subtitle: Up to 13 characters per line (either in full width or in half width)
+
Title: Up to 24 characters per line (either in full width or in half width) (*no line feed)
200,000 0.05%
[ Personal computer (PC) ]
Billboard 970 (w) x 250 (h) pixels 100,000 0.20%
Infeed (Image + text) Image: 240 (w) x 180 (h) pixels
Subtitle: Up to 13 characters per line (either in full width or in half width)
+
Title: Up to 24 characters per line (either in full width or in half width)
(*no line feed)
2,500,000 0.02%
Recommended information Image: 240 (w) x 180 (h) pixels
Text: Up to 28 characters per line (either in full width or in half width)
(*no line feed)
500,000 0.02%
[ Digital magazine ]
Nikkei Business Digital mail (HTML mail) Image: 240 (w) x 180 (h) pixels
Subtitle: Up to 13 characters per line (either in full width or in half width)
+
Title: Up to 24 characters per line (either in full width or in half width) (*no line feed)
About 600,000 deliveries x 12 times 0.04%

Accepted Formats

Nikkei BP only accepts banner ad materials created in GIF, JPEG or HTML5 formats for all of our websites.

Files Required

For GIF or JPEG format ads:

  • GIF or JPEG file
  • Link destination URL( to be included in the message body of your e-mail at the time of file submission.)

For HTML5 format ads:

Submission Deadline

Material must be submitted ten working days before release to allow time for approval and testing, regardless of whether the ad is to be served by Nikkei BP or a third party.

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