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Web PortalsMedia Data 2017

Nikkei Business Online Online medium for business executives in the Web age
Nikkei Business Online

Nikkei Business Online is an online platform for business executives and managers who play an active role in this Web age. Editorially, Nikkei Business Online provides compelling original content designed to help guide top and middle managers of companies in Japan. And because access to information in Nikkei Business Online requires registration, it is the only online advertising medium that ensures direct access to corporate decision makers.

Core users
- Corporate executives
- Corporate managers
- Management consultants
Monthly page views
27,552,442 (as of Oct. 2017)
Site Catalyst
Number of unique browsers
4,362,317 (as of Oct. 2017)
Site Catalyst
 

 

The following advertising menu has been updated in April, 2017.
For the details, please check the Advertising Menu (From Apr. 2017) in Download.

Advertising Space

Advertising Space

Advertising Rates

Menu Estimated Impression Rate Specifications
<PC>
In-read JPY 5.0 per imp. Aspect ratio: 16:9
mpeg4/flv
Top Premium Text Ad 1,000,000  JPY 2,000,000 per week Double-byte (Japanese) or single-byte
characters up to 35 characters 
Welcome Banner JPY 10.0 per imp. 640 (w) x 480 (h) pixels
HTML5/Gif or JPEG, PNG
1st Rectangle JPY 2.0 per imp. 300 (w) x 250 (h) pixels
HTML5/Gif or JPEG, PNG
1st Double Rectangle JPY 3.5 per imp. 300 (w) x 600 (h) pixels
HTML5/Gif or JPEG, PNG
Text Ad 2,000,000 JPY 600,000 per week Double-byte (Japanese) or single byte characters up to 35 characters
Top Entrance Ad 300,000 JPY 4,000,000 per week Top Entrance Ad
(1) Head banner: 1,000 (w) x 80 (h) pixels
(2)(3) Side banner: 145 (w) x 600 (h) pixels
Top Rectangle
(4) Rectangle: 300 (w) x 250 (h) pixels

Format
Where the Top Rectangle is displayed as trigger:
(1)(2)(3)(4): HTML5 only
Image instead of (4): GIF, JPEG, PNG
Billboard JPY 6.0 per imp. (1) When expanded: 970 (w) x 400 (h) or 970 (w) x 250 (h) pixels
(2) When contracted (reminder): W 970 x H 90 pixels
Image instead of (2): 970 (w) x 90 (h) pixels

Format
(1) When expanded: HTML5 only
(2) When contracted (reminder): HTML5 only
Image instead of (2): GIF or JPEG, PNG
<Smartphone>
Smartphone 1st Rectangle JPY 2.0 per imp. 300 (w) x 250 (h) pixels
GIF or JPEG, PNG
Smartphone In-read JPY 4.0 per imp. Aspect ratio: 10:9
mpeg4/flv
Smartphone Header Panel JPY 3.0 per imp. 320 (w) x 180 (h) pixels
GIF or JPEG, PNG, or video
Smartphone Welcome Banner JPY 6.0 per imp. 300 (w) x 250 (h) pixels
GIF or JPEG, PNG, or video
Smartphone Text Ad 800,000 JPY 300,000 per week Double-byte (Japanese) or single-byte
characters up to 35 characters 

Nikkei Business Online Special/Advertorial Package

Special site with standard lead (4 weeks): JPY 3,500,000

Menu Estimated Impression Estimated CTR Size
<PC>
1st Rectangle & 2nd Rectangle 400,000 0.06%  300 (w) x 250 (h) pixels
In-feed Text 300,000  0.02% Double-byte (Japanese) or single byte characters
Subtitle: One line, up to 13 characters
Title: Up to 25 characters 
Welcome Banner 200,000 2.00% 640 (w) x 480 (h) pixels
<Smartphone>
Smartphone 1st Rectangle 200,000 0.08% 300 (w) x 250 (h) pixels
Smartphone Rectangle below Article 300,000 0.01% 300 (w) x 250 (h) pixels 
Smartphone In-feed 200,000 0.04% Image: W 224 x H 126 pixels
Text: Double-byte (Japanese) or single-byte
characters; up to 30 characters 
<Email Notice>   
Nikkei Business Online Two-line email Notice Approximately 900,000
deliveries x 4 notices
0.01% Up to 37 double-byte (Japanese) characters, website link placed on second line

Accepted Formats

Nikkei BP only accepts banner ad materials created in GIF, JPEG or HTML5 formats for all of our websites.

Files Required

For GIF or JPEG format ads:

  • GIF or JPEG file
  • Link destination URL( to be included in the message body of your e-mail at the time of file submission.)

For HTML5 format ads:

Submission Deadline

Material must be submitted ten working days before release to allow time for approval and testing, regardless of whether the ad is to be served by Nikkei BP or a third party.

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