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Electronics and Mechanical EngineeringMedia Data 2017

Nikkei Automotive Catch the future of car engineering
Nikkei Automotive

Nikkei Automotive is a specialty publication for automotive engineers and managers who will lead the future of automobiles. The magazine provides information on automotive technologies, which are advancing in conjunction with the integration of electronics, IT, and communications, as well as trends. It covers environmental performance and preventive safety technologies that will lead to autonomous driving as well as information on IT that will lead to new advances including cloud-computing and networking. Nikkei Automotive provides timely information on industry trends around the world including in the United States and Europe and in emerging markets such as China and other areas of Asia.

Core readership
  • Automotive engineers
  • Automotive component engineers
  • Electronics device engineers
First published
June 2004
Modified A4 (210 X 280mm)
Four-color offset lithography
Sales method
Sold mostly by annual subscription and partly at bookstores


Nikkei Automotive


Subscriber Profile

Frontline engineers in the development and design of automobiles

Subscriber Profile

From the reader profile survey conducted in August and September 2008

Advertising Rates

(Thousand yen)
SIZE UNIT 1x 3x 6x 12x 24x 36x
Four-color 1 page 580 550 536 523 510 497
B/W 1 page 420 399 389 379 370 360
Four-color 1/2 page 380 360 351 343 334 326
B/W 1/2 page 280 265 259 253 246 240
Four-color 1/3 page 300 285 278 271 264 258
B/W 1/3 page 220 209 204 199 194 189


Issue Delivery
Material deadline
for digital format
Feb.2019 Jan.11 Nov.23 Dec.12
Mar. Feb.11 Jan.1 Jan.21
Apr. Mar.11 Jan.29 Feb.18
May Apr.11 Feb.27 Mar.19
Jun. May 11 Mar.22 Apr.10
Jul. Jun.11 May 1 May 20
Issue Delivery
Material deadline
for digital format
Aug. Jul.11 May 30 Jun.18
Sep. Aug.11 Jul.1 Jul.19
Oct. Sep.11 Jul.25 Aug.19
Nov. Oct.11 Aug.28 Sep.18
Dec. Nov.11 Sep.30 Oct.18
Jan.2020 Dec.11 Oct.30 Nov.18

Space Units

Millimeters (W x H)
Full page 210 x 280*
Double-page spread 420 x 280*
Horizontal 1/2 Page 180 x 125
Vertical 1/3 page 55 x 255

*Ad material should be made in 216 x 286 mm or 426 x 286 mm size to avoid white lines at edges. Important elements, such as text, logotypes, symbol marks, and illustrations, that must not be trimmed should be within 10 mm of all register marks.


Material Requirements

  • Software application: Illustrator, Photoshop (Macintosh Japanese version only), InDesign
  • Delivery: Via FTP or in CD/DVD
  • Must be sent with low-resolution PDF and completed checksheet, which can be downloaded from
  • All Japanese fonts except for those specified in the checksheet must be outlined.

If you wish to translate your ad material into Japanese, please consult your nearest sales representative or any Nikkei BP office for our translation service.

Advertising proofs are not provided for approval.

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