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Nikkei Home Builder Practical information for home-building experts
Nikkei Home Builder

Nikkei Home Builder offers practical information on home design and construction to help its readers keep up with the changes of the times and the market. The magazine covers the most up-to-date information on technology, sales, management, design and construction materials as well as solutions that its readers may face day-to-day. Embracing professionals at design offices, suppliers of construction materials/facilities and trading companies in its readership, Nikkei Home Builder takes pride on being the one and only magazine for the Japanese home building industry. Key advertising clients include manufacturers and suppliers of building materials, housing facilities and vendors of architectural/presentation software.

Core readership
  • Managers
  • Architects
  • Architectural engineers involved in housing design and home building
Circulation
15,364 (Japan ABC, Jan.-Dec. 2015)
First published
June 1999
Frequency
Monthly
Size
Modified A4 (210 X 280mm)
Printing
Four-color offset lithography
Sales method
Exclusively by annual subscription (direct mail delivery)
Website
http://kenplatz.nikkeibp.co.jp/HB/

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Nikkei Home Builder

Website
http://kenplatz.nikkeibp.co.jp/HB/

Subscriber Profile

Subscriber Profile

From the reader profile survey (questionnaire mailing survey conducted in January 2006 by Nikkei BP consulting )

Advertising Rates

(Thousand yen)
SIZE UNIT 1x 3x 6x 12x 18x 24x 36x 48x
Four-color 1 page 450 439 427 416 405 394 382 371
Two-color 1 page 360 351 342 333 324 315 306 297
B&W 1 page 300 292 285 277 270 262 255 247
Four-color vert. 2/3 page 315 307 299 291 283 276 268 260
B&W vert. 2/3 page 225 219 214 208 202 197 191 186
Four-color horiz. 1/2 page 270 263 256 249 243 236 229 222
B&W horiz. 1/2 page 180 175 171 166 162 157 153 148
Four-color vert. 1/3 page 180 175 171 166 162 157 153 148
B&W vert. 1/3 page 120 117 114 111 108 105 102 99

Schedule

Issue Delivery
date
Order
deadline
Material deadline
for digital format
Jan. 2017 Dec. 20 Nov. 16 Nov. 29
Feb. Jan. 20 Dec. 12 Dec. 29
Mar. Feb. 20 Jan. 18 Jan. 30
Apr. Mar. 21 Feb. 15 Feb. 27
May Apr. 20 Mar. 17 Mar. 30
Jun. May 22 Apr. 14 May 1
Jul. Jun. 20 May 18 May 30
Issue Delivery
date
Order
deadline
Material deadline
for digital format
Aug. Jul. 20 Jun. 16 Jun. 28
Sep. Aug. 21 Jul. 12 Jul. 25
Oct. Sep. 20 Aug. 17 Aug. 29
Nov. Oct. 20 Sep. 15 Sep. 28
Dec. Nov. 20 Oct. 17 Oct. 30
Jan. 2018 Dec. 20 Nov. 16 Nov. 29
 

Space Units

Millimeters (W x H)
Full page 210 x 280*
Double-page spread 420 x 280*
Vertical 2/3 page 115 x 255
Horizontal 1/2 Page 180 x 125
Vertical 1/3 page 55 x 255

*Ad material should be made in 216 x 286 mm or 426 x 286 mm size to avoid white lines at edges. Important elements, such as text, logotypes, symbol marks, and illustrations, that must not be trimmed should be within 10 mm of all register marks.

Specifications

Material Requirements

  • Software application: Illustrator, Photoshop (Macintosh Japanese version only), InDesign
  • Delivery: Via FTP or in CD/DVD
  • Must be sent with low-resolution PDF and completed checksheet, which can be downloaded from
    http://www.nikkeibp.com/adinfo/specs/
  • All Japanese fonts except for those specified in the checksheet must be outlined.

Translation
If you wish to translate your ad material into Japanese, please consult your nearest sales representative or any Nikkei BP office for our translation service.

Proofs
Advertising proofs are not provided for approval.

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