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Business and ManagementMedia Data 2016

Nikkei Business Japan's leading business weekly
Nikkei Business

Readers of Nikkei Business are the very people who keep the wheels of Japan's economy turning, and this shows in the highest paid circulation of any Japanese business magazine. The readers place such faith in us that close to 80% never miss to read an issue. The depth of our analyses on important news matters, our focus on the latest business trends, our ability to pinpoint what is truly vital have all contributed to making Nikkei Business into the one indispensable publication for the business community and opinion leaders.

Core readership
  • Corporate executives
  • Corporate managers
  • Management consultants
Circulation
196,953 (Japan ABC, Jan.-Dec. 2015)
First published
September 1969
Frequency
Weekly
Size
Modified A4 (210 x 280 mm)
Printing
Four-color offset lithography
Sales method
Sold mostly by annual subscription, and partly at bookstores and station stands
Website
http://business.nikkeibp.co.jp/

Subscriber Profile

Business leaders that drive companies and economies

Subscriber Profile

From the reader profile survey conducted in November and December 2012 by Nikkei BP Consulting / RJC Research

Advertising Rates

(Thousand yen)
SIZE UNIT 1x 3x 6x 9x 12x 18x 24x 36x 48x 60x
Four-color 1 page 2,520 2,460 2,390 2,370 2,330 2,300 2,270 2,200 2,140 2,100
Two-color 1 page 2,070 2,020 1,970 1,950 1,920 1,900 1,860 1,820 1,760 1,730
B/W 1 page 1,670 1,630 1,590 1,570 1,550 1,530 1,510 1,470 1,420 1,390
Four-color 2/3 page 1,810 1,760 1,720 1,700 1,680 1,660 1,630 1,590 1,540 1,520
Four-color 1/3 page 915 892 870 860 850 840 830 810 780 770
B/W 2/3 page 1,140 1,106 1,083 1,072 1,060 1,049 1,026 1,003 969 946
B/W 1/3 page 570 555 540 535 530 520 515 500 485 475

Schedule

Issue Delivery
date
Order
deadline
Material deadline
for digital format
Jan. 9, 2017 Jan. 6 Nov. 25 Dec. 2
Jan. 16 Jan. 13 Dec. 9 Dec. 15
Jan. 23 Jan. 20 Dec. 15 Dec. 28
Jan. 30 Jan. 27 Dec. 22 Jan. 6
Feb. 6 Feb. 3 Jan. 6 Jan. 13
Feb. 13 Feb. 10 Jan. 13 Jan. 20
Feb. 20 Feb. 17 Jan. 20 Jan. 27
Feb. 27 Feb. 24 Jan. 27 Feb. 3
Mar. 6 Mar. 3 Feb. 3 Feb. 10
Mar. 13 Mar. 10 Feb. 10 Feb. 17
Mar. 20 Mar. 17 Feb. 17 Feb. 24
Mar. 27 Mar. 24 Feb. 24 Mar. 3
Apr. 3 Mar. 31 Mar. 2 Mar. 9
Apr. 10 Apr. 7 Mar. 9 Mar. 17
Apr. 17 Apr. 14 Mar. 16 Mar. 24
Apr. 24 Apr. 21 Mar. 24 Mar. 31
May 1 Apr. 28 Mar. 31 Apr. 7
May 8 May 5 Apr. 7 Apr. 14
May 15 May 12 Apr. 7 Apr. 14
May 22 May 19 Apr. 14 Apr. 28
May 29 May 26 Apr. 21 May 5
Jun. 5 Jun. 2 May 2 May 12
Jun. 12 Jun. 9 May 12 May 26
Jun. 19 Jun. 16 May 19 May 26
Jun. 26 Jun. 23 May 26 Jun. 2
Issue Delivery
date
Order
deadline
Material deadline
for digital format
Jul. 3 Jun. 30 Jun. 2 Jun. 9
Jul. 10 Jul. 7 Jun. 9 Jun. 16
Jul. 17 Jul. 14 Jun. 16 Jun. 23
Jul. 24 Jul. 21 Jun. 23 Jun. 30
Jul. 31 Jul. 28 Jun. 29 Jul. 6
Aug. 7 /
Aug. 14
Aug. 4 Jul. 6 Jul. 13
Aug. 21 Aug. 18 Jul. 20 Jul. 27
Aug. 28 Aug. 25 Jul. 24 Jul. 31
Sep. 4 Sep. 1 Jul. 31 Aug. 11
Sep. 11 Sep. 8 Aug. 4 Aug. 18
Sep. 18 Sep. 15 Aug. 18 Aug. 25
Sep. 25 Sep. 22 Aug. 25 Sep. 1
Oct. 2 Sep. 29 Aug. 31 Sep. 7
Oct. 9 Oct. 6 Sep. 7 Sep. 15
Oct. 16 Oct. 13 Sep. 14 Sep. 22
Oct. 23 Oct. 20 Sep. 21 Sep. 28
Oct. 30 Oct. 27 Sep. 28 Oct. 6
Nov. 6 Nov. 3 Oct. 5 Oct. 13
Nov. 13 Nov. 10 Oct. 12 Oct. 19
Nov. 20 Nov. 17 Oct. 19 Oct. 26
Nov. 27 Nov. 24 Oct. 26 Nov. 3
Dec. 4 Dec. 1 Nov. 1 Nov. 9
Dec. 11 Dec. 8 Nov. 9 Nov. 17
Dec. 18 Dec. 15 Nov. 16 Nov. 24
Dec. 25 /
Jan. 1
Dec. 22 Nov. 24 Dec. 1
Jan. 8, 2018 Jan. 5 Dec. 1 Dec. 8
 

Space Units

Millimeters (W x H)
Full page 210 x 280*
Double-page spread 420 x 280*
Vertical 2/3 page 115 x 255
Vertical 1/3 page 55 x 255
Horizontal 1/2 Page 180 x 120

*Ad material should be made in 216 x 286 mm or 426 x 286 mm size to avoid white lines at edges. Important elements, such as text, logotypes, symbol marks, and illustrations, that must not be trimmed should be within 10 mm of all register marks.

Specifications

Material Requirements

  • Software application: Illustrator, Photoshop (Macintosh Japanese version only), InDesign
  • Delivery: Via FTP or in CD/DVD
  • Must be sent with low-resolution PDF and completed checksheet, which can be downloaded from
    http://www.nikkeibp.com/adinfo/specs/
  • All Japanese fonts except for those specified in the checksheet must be outlined.

Translation
If you wish to translate your ad material into Japanese, please consult your nearest sales representative or any Nikkei BP office for our translation service.

Proofs
Advertising proofs are not provided for approval.

Contacts

Nikkei Business Publications, Inc.

Global Business Strategy Office
1-17-3, Shirokane, Minato-ku
Tokyo 108-8646, Japan
Tel: 81-3-6811-8311
Fax: 81-3-5421-9804
E-mail: i-sales@nikkeibp.co.jp
Homepage: http://www.nikkeibp.com

BP Advertising (Shanghai) Company Limited

Shanghai
Kenji Fujita, Executive Director
Unit 1106, 11F Pacific Center,
889 Yan'an Rd (W), Shanghai,
200050, China
Tel: 86-21-5118-8070
Fax: 86-21-5118-8068
E-mail: kenji-f@nikkeibp.co.jp

Nikkei Mutlu Dergi Grubu A.S.

ISTANBUL
Ceyda Sezer, Advertising Group Director
Dereboyu Caddesi Meydan
Sokak Beybi Giz Plaza Kat 7, Maslak,
34398 Istanbul, Turkey
Tel: 90-212-290-2727
Fax: 90-212-290-2744
E-mail: csezer@nmdg.com.tr

 

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