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Business and ManagementMedia Data 2017

Nikkei Business Japan's leading business weekly
Nikkei Business

Readers of Nikkei Business are the very people who keep the wheels of Japan's economy turning, and this shows in the highest paid circulation of any Japanese business magazine. The readers place such faith in us that close to 80% never miss to read an issue. The depth of our analyses on important news matters, our focus on the latest business trends, our ability to pinpoint what is truly vital have all contributed to making Nikkei Business into the one indispensable publication for the business community and opinion leaders.

Core readership
  • Corporate executives
  • Corporate managers
  • Management consultants
ABC(Japan ABC, Circulation)
First published
September 1969
Modified A4 (210 x 280 mm)
Four-color offset lithography
Sales method
Sold mostly by annual subscription, and partly at bookstores and station stands

Subscriber Profile

Business leaders that drive companies and economies

Subscriber Profile

From the reader profile survey conducted in December 2017

Advertising Rates

(Thousand yen)
SIZE UNIT 1x 3x 6x 9x 12x 18x 24x 36x 48x 60x
Four-color 1 page 2,520 2,460 2,390 2,370 2,330 2,300 2,270 2,200 2,140 2,100
Two-color 1 page 2,070 2,020 1,970 1,950 1,920 1,900 1,860 1,820 1,760 1,730
B/W 1 page 1,670 1,630 1,590 1,570 1,550 1,530 1,510 1,470 1,420 1,390
Four-color 1/3 page 915 892 870 860 850 840 830 810 780 770
B/W 1/3 page 570 555 540 535 530 520 515 500 485 475


Issue Delivery
Material deadline
for digital format
Jan.7 2019 Jan.4 Nov.22 Dec.7
Jan.14 Jan.11 Nov.30 Dec.13
Jan.21 Jan.18 Dec.6 Dec.28
Jan.28 Jan.25 Dec.13 Jan.4
Feb.4 Feb.1 Dec.21 Jan.11
Feb.11 Feb.8 Jan.3 Jan.18
Feb.18 Feb.15 Jan.11 Jan.25
Feb.25 Feb.22 Jan.17 Jan.31
Mar.4 Mar.1 Jan.24 Feb.8
Mar.11 Mar.8 Jan.31 Feb.15
Mar.18 Mar.15 Feb.8 Feb.22
Mar.25 Mar.22 Feb.15 Mar.1
Apr.1 Mar.29 Feb.21 Mar.7
Apr.8 Apr.5 Feb.28 Mar.15
Apr.15 Apr.12 Mar.7 Mar.22
Apr.22 Apr.19 Mar.15 Mar.29
Apr.29 May 6 Apr.26 Mar.22 Apr.5
May 13 May 10 Mar.27 Apr.10
May 20 May 17 Apr.4 Apr.18
May 27 May 24 Apr.11 May 3
Jun.3 May 31 Apr.18 May 10
Jun.10 Jun.7 May 3 May 17
Jun.18 Jun.14 May 10 May 24
Jun.24 Jun.21 May 17 May 31
Issue Delivery
Material deadline
for digital format
Jul.1 Jun.28 May 24 Jun.7
Jul.8 Jul.5 May 31 Jun.14
Jul.15 Jul.12 Jun.7 Jun.21
Jul.22 Jul.19 Jun.14 Jun.28
Jul.29 Jul.26 Jun.20 Jul.4
Aug.5 Aug.2 Jun.27 Jul.12
Aug.12 Aug.9 Jul.4 Jul.19
Aug.19 Aug.16 Jul.12 Jul.26
Aug.26 Aug.23 Jul.15 Jul.29
Sep.2 Aug.30 Jul.18 Aug.9
Sep.9 Sep.6 Jul.26 Aug.16
Sep.16 Sep.13 Aug.9 Aug.23
Sep.23 Sep.20 Aug.16 Aug.30
Sep.30 Sep.27 Aug.22 Sep.5
Oct.7 Oct.4 Aug.29 Sep.12
Oct.14 Oct.11 Sep.5 Sep.20
Oct.21 Oct.18 Sep.12 Sep.26
Oct.28 Oct.25 Sep.19 Oct.3
Nov.4 Nov.1 Sep.26 Oct.11
Nov.11 Nov.8 Oct.3 Oct.18
Nov.18 Nov.15 Oct.11 Oct.24
Nov.25 Nov.22 Oct.18 Nov.1
Dec.2 Nov.29 Oct.24 Nov.8
Dec.9 Dec.6 Nov.1 Nov.15
Dec.16 Dec.13 Nov.8 Nov.22
Dec.23 Dec.30 Dec.20 Nov.15 Nov.29
Jan.6 2020 Jan.3 Nov.22 Dec.6

Space Units

Millimeters (W x H)
Full page 210 x 280*
Double-page spread 420 x 280*
Vertical 1/3 page 55 x 255

*Ad material should be made in 216 x 286 mm or 426 x 286 mm size to avoid white lines at edges. Important elements, such as text, logotypes, symbol marks, and illustrations, that must not be trimmed should be within 10 mm of all register marks.


Material Requirements

  • Software application: Illustrator, Photoshop (Macintosh Japanese version only), InDesign
  • Delivery: Via FTP or in CD/DVD
  • Must be sent with low-resolution PDF and completed checksheet, which can be downloaded from
  • All Japanese fonts except for those specified in the checksheet must be outlined.

If you wish to translate your ad material into Japanese, please consult your nearest sales representative or any Nikkei BP office for our translation service.

Advertising proofs are not provided for approval.

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