Nikkei BP

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Business and ManagementMedia Data 2017

Nikkei Business Japan's leading business weekly
Nikkei Business

Readers of Nikkei Business are the very people who keep the wheels of Japan's economy turning, and this shows in the highest paid circulation of any Japanese business magazine. The readers place such faith in us that close to 80% never miss to read an issue. The depth of our analyses on important news matters, our focus on the latest business trends, our ability to pinpoint what is truly vital have all contributed to making Nikkei Business into the one indispensable publication for the business community and opinion leaders.

Core readership
  • Corporate executives
  • Corporate managers
  • Management consultants
Circulation
ABC(Japan ABC, Circulation)
First published
September 1969
Frequency
Weekly
Size
Modified A4 (210 x 280 mm)
Printing
Four-color offset lithography
Sales method
Sold mostly by annual subscription, and partly at bookstores and station stands
Website
https://business.nikkei.com/

Subscriber Profile

Business leaders that drive companies and economies

Subscriber Profile

From the reader profile survey conducted in December 2017

Advertising Rates

(Thousand yen)
SIZE UNIT 1x 3x 6x 9x 12x 18x 24x 36x 48x 60x
Four-color 1 page 2,520 2,460 2,390 2,370 2,330 2,300 2,270 2,200 2,140 2,100
Two-color 1 page 2,070 2,020 1,970 1,950 1,920 1,900 1,860 1,820 1,760 1,730
B/W 1 page 1,670 1,630 1,590 1,570 1,550 1,530 1,510 1,470 1,420 1,390
Four-color 1/3 page 915 892 870 860 850 840 830 810 780 770
B/W 1/3 page 570 555 540 535 530 520 515 500 485 475

Schedule

Issue Delivery
date
Order
deadline
Material deadline
for digital format
Jan. 11, 2021 Jan. 8 Nov. 27 Dec. 11
Jan. 18 Jan. 15 Dec. 4 Dec. 18
Jan. 25 Jan. 22 Dec. 11 Dec. 31
Feb. 1 Jan. 29 Dec. 18 Jan. 8
Feb. 8 Feb. 5 Dec. 31 Jan. 15
Feb. 15 Feb. 12 Jan. 7 Jan. 22
Feb. 22 Feb. 19 Jan. 14 Jan. 28
Mar. 1 Feb. 26 Jan. 21 Feb. 3
Mar. 8 Mar. 5 Jan. 28 Feb. 11
Mar. 15 Mar. 12 Feb. 3 Feb. 19
Mar. 22 Mar. 19 Feb. 11 Feb. 26
Mar. 29 Mar. 26 Feb. 19 Mar. 5
Apr. 5 Apr. 2 Feb. 26 Mar. 12
Apr. 12 Apr. 9 Mar. 5 Mar. 19
Apr. 19 Apr. 16 Mar. 12 Mar. 26
Apr. 26 Apr. 23 Mar. 19 Apr. 2
May 3 Apr. 30 Mar. 26 Apr. 9
May 10 May 7 Mar. 29 Apr. 12
May 17 May 14 Apr. 5 Apr. 19
May 24 May 21 Apr. 12 Apr. 30
May 31 May 28 Apr. 16 May 7
June 7 June 4 Apr. 30 May 14
June 14 June 11 May 7 May 21
June 21 June 18 May 14 May 28
June 28 June 25 May 21 June 4
Issue Delivery
date
Order
deadline
Material deadline
for digital format
July 5 July 2 May 28 June 11
July 12 July 9 June 4 June 18
July 19 / 26 July 16 June 11 June 25
Aug. 2 July 30 June 22 July 7
Aug. 9 Aug. 6 June 29 July 14
Aug. 16 Aug. 13 July 6 July 22
Aug. 23 Aug. 20 July 9 July 29
Aug. 30 Aug. 27 July 22 Aug. 6
Sept. 6 Sept. 3 July 29 Aug. 13
Sept. 13 Sept. 10 Aug. 6 Aug. 20
Sept. 20 Sept. 17 Aug. 10 Aug. 27
Sept. 27 Sept. 24 Aug. 17 Sept. 2
Oct. 4 Oct. 1 Aug. 24 Sept. 8
Oct. 11 Oct. 8 Aug. 31 Sept. 17
Oct. 18 Oct. 15 Sept. 6 Sept. 24
Oct. 25 Oct. 22 Sept. 15 Oct. 1
Nov. 1 Oct. 29 Sept. 23 Oct. 8
Nov. 8 Nov. 5 Sept. 29 Oct. 14
Nov. 15 Nov. 12 Oct. 7 Oct. 21
Nov. 22 Nov. 19 Oct. 14 Oct. 29
Nov. 29 Nov. 26 Oct. 19 Nov. 4
Dec. 6 Dec. 3 Oct. 26 Nov. 11
Dec. 13 Dec. 10 Nov. 4 Nov. 19
Dec. 20 Dec. 17 Nov. 11 Nov. 26
Dec. 27 / Jan. 3 Dec. 24 Nov. 19 Dec. 3
Jan. 10, 2022 Jan. 7 Nov. 26 Dec. 10
 

Space Units

Millimeters (W x H)
Full page 210 x 280*
Double-page spread 420 x 280*
Vertical 1/3 page 55 x 255

*Ad material should be made in 216 x 286 mm or 426 x 286 mm size to avoid white lines at edges. Important elements, such as text, logotypes, symbol marks, and illustrations, that must not be trimmed should be within 10 mm of all register marks.

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