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Business and ManagementMedia Data 2017

Nikkei Business Associé For tomorrow's business leaders
Nikkei Business Associé

Nikkei Business Associé is a magazine aimed at helping young, ambitious businesspeople achieve their goals of becoming business leaders of the next generation. Targeting young readers in their 20s and 30s, Nikkei Business Associé offers better understanding of the most recent economic and technological trends as well as hints on how to get ahead. Readers are eager to develop successful careers, and research results show they are also very active consumers.

Core readership
  • Businesspeople aged in their 20s and 30s
Circulation
52,702 (Japan ABC, Jan.-Dec. 2015)
First published
April 2002
Frequency
Monthly
Size
Modified A4 (210 x 280 mm)
Printing
Four-color offset lithography
Sales method
Sold at bookstores and by annual subscription
Website
http://nikkeibp.co.jp/associe/

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Nikkei Business Associé

Website
http://nikkeibp.co.jp/associe/

Subscriber Profile

Businesspeople in the late 20s and 30s equipped with powerful business performance and strong spending intentions

Subscriber Profile

From the reader profile survey (web-based survey conducted in July 2013 by Nikkei BP Consulting/Chance It! Inc.)

Advertising Rates

(Thousand yen)
SIZE UNIT 1x 3x 6x 12x 24x 36x 48x
Four-color 1 page 1,000 975 950 925 900 860 820
Two-color 1 page 800 780 760 740 720 688 656
B&W 1 page 700 683 665 648 630 602 574
Four-color 2/3 page 700 683 665 648 630 602 574
B&W 2/3 page 500 488 475 463 450 430 410
Four-color 1/2 page 550 536 523 509 495 473 451
B&W 1/2 page 350 341 333 324 315 301 287
Four-color 1/3 page 360 351 342 333 324 310 295
B&W 1/3 page 250 244 238 231 225 215 205

Schedule

Issue Delivery
date
Order
deadline
Material deadline
for digital format
Feb. 2017 Jan. 9 Nov. 30 Dec. 9
Mar. Feb. 10 Jan. 6 Jan. 19
Apr. Mar. 10 Feb. 6 Feb. 16
May Apr. 9 Mar. 7 Mar. 20
Jun. May 10 Apr. 3 Apr. 12
Jul. Jun. 10 May 9 May 19
Issue Delivery
date
Order
deadline
Material deadline
for digital format
Aug. Jul. 9 Jun. 7 Jun. 19
Sep. Aug. 10 Jul. 6 Jul. 19
Oct. Sep. 10 Aug. 2 Aug. 18
Nov. Oct. 8 Sep. 5 Sep. 18
Dec. Nov. 10 Oct. 5 Oct. 18
Jan. 2018 Dec. 10 Nov. 6 Nov. 17
 

Space Units

Millimeters (W x H)
Full page 210 x 280*
Double-page spread 420 x 280*
Vertical 2/3 page 115 x 255
Vertical 1/3 page 55 x 255
Horizontal 1/2 Page 180 x 120

*Ad material should be made in 216 x 286 mm or 426 x 286 mm size to avoid white lines at edges. Important elements, such as text, logotypes, symbol marks, and illustrations, that must not be trimmed should be within 10 mm of all register marks.

Specifications

Material Requirements

  • Software application: Illustrator, Photoshop (Macintosh Japanese version only), InDesign
  • Delivery: Via FTP or in CD/DVD
  • Must be sent with low-resolution PDF and completed checksheet, which can be downloaded from
    http://www.nikkeibp.com/adinfo/specs/
  • All Japanese fonts except for those specified in the checksheet must be outlined.

Translation
If you wish to translate your ad material into Japanese, please consult your nearest sales representative or any Nikkei BP office for our translation service.

Proofs
Advertising proofs are not provided for approval.

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