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Medicine and HealthcareMedia Data 2017

Nikkei Healthcare Medical and nursing care management info
Nikkei Healthcare

Nikkei Healthcare is a monthly magazine for managers of clinics, hospitals and other health care institutions as well as doctors preparing to go into private practice. It offers a wide range of practical management information, including fees for medical/nursing care, supply systems, organization management, human resources, cost management, financial/taxation affairs, new construction/extension of buildings, information systems and newly opened healthcare institutions. Major advertising clients of Nikkei Healthcare are the manufacturers of facilities and fittings for medical institutions, nursing care/hygiene equipment manufacturers, medical information system providers, outsourcing firms, suppliers of pharmaceuticals, construction and real estate companies, and consulting firms.

Core readership
  • Managers of clinics and other medical institutions
  • Hospital doctors
ABC(Japan ABC, Circulation)
First published
November 1989
Modified A4 (210 x 280 mm)
Four-color offset lithography
Sales method
Exclusively by annual subscription (direct mail delivery)


Nikkei Healthcare


Subscriber Profile

From hospital and clinic administrators to managers in welfare and care services

Subscriber Profile

From the reader profile survey conducted in September-November 2011 by Nikkei BP Consulting

Advertising Rates

(Thousand yen)
SIZE UNIT 1x 3x 6x 12x 18x 24x 36x 48x
Four-color 1 page 516 464 453 441 433 426 414 405
Two-color 1 page 404 363 354 345 339 334 324 317
B&W 1 page 351 316 308 300 295 290 282 276
Four-color 1/2 page 287 259 252 245 241 238 231 226
B&W 1/2 page 192 173 168 164 161 159 154 151
Four-color vert. 1/3 page 210 189 185 180 177 174 169 165
B&W vert. 1/3 page 128 115 112 109 108 106 103 101


Issue Delivery
Material deadline
for digital format
Jan.2019 Jan.8 Nov.26 Dec.7
Feb. Feb.8 Dec.31 Jan.17
Mar. Mar.8 Jan.28 Feb.14
Apr. Apr.6 Feb.26 Mar.15
May May 8 Mar.21 Apr.8
Jun. Jun.8 May 1 May 17
Issue Delivery
Material deadline
for digital format
Jul. Jul.6 May 29 Jun.14
Aug. Aug.8 Jun.28 Jul.17
Sep. Sep.7 Jul.25 Aug.16
Oct. Oct.8 Aug.27 Sep.13
Nov. Nov.8 Sep.27 Oct.16
Dec. Dec.7 Oct.30 Nov.15
Jan.2020 Jan.8 Nov.25 Dec.6

Space Units

Millimeters (W x H)
Full page 210 x 280*
Double-page spread 420 x 280*
Horizontal 1/2 Page 180 x 120
Vertical 1/3 page 55 x 255

*Ad material should be made in 216 x 286 mm or 426 x 286 mm size to avoid white lines at edges. Important elements, such as text, logotypes, symbol marks, and illustrations, that must not be trimmed should be within 10 mm of all register marks.


Material Requirements

  • Software application: Illustrator, Photoshop (Macintosh Japanese version only), InDesign
  • Delivery: Via FTP or in CD/DVD
  • Must be sent with low-resolution PDF and completed checksheet, which can be downloaded from
  • All Japanese fonts except for those specified in the checksheet must be outlined.

If you wish to translate your ad material into Japanese, please consult your nearest sales representative or any Nikkei BP office for our translation service.

Advertising proofs are not provided for approval.

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