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Medicine and HealthcareMedia Data 2017

Nikkei Medical Information for the practicing clinician
Nikkei Medical

Nikkei Medical delivers useful information on health care to doctors on the frontline, working at hospitals and clinics. The magazine's extensive editorial coverage ranges from the most up-to-date medical knowledge to medical treatment skills, continuing education, medical economics, social changes, and administrative and environmental issues that affect clinical doctors, and information that helps readers enjoy their leisure time. Major advertising clients of Nikkei Medical include pharmaceutical companies, manufacturers of medical equipment, companies engaged in medical facilities, medical information companies, home builders, hotels, manufacturers of luxury consumer products, schools/prep schools and hospitals/clinics.

Core readership
  • Practicing physicians
  • Medical practitioners
Circulation
105,097 (Japan ABC, Jan.-Dec. 2015)
First published
April 1972
Frequency
Monthly
Size
Modified A4 (210 x 280 mm)
Printing
Four-color offset lithography
Sales method
Sold mostly by annual subscription and partly at bookstores
Website
http://medical.nikkeibp.co.jp/

PRINT

Nikkei Medical

Website
http://medical.nikkeibp.co.jp/

Subscriber Profile

Frontline medical staff in hospitals and clinics

Subscriber Profile

From the reader profile survey (questionnaire mailing survey conducted in November 2011 by Nikkei BP Consulting)

Advertising Rates

(Thousand yen)
SIZE UNIT 1x 6x 12x 18x 24x 36x 48x 60x
Four-color 1 page 1,564 1,484 1,447 1,423 1,400 1,361 1,329 1,290
Two-color 1 page 1,264 1,200 1,168 1,149 1,131 1,099 1,074 1,042
B&W 1 page 1,116 1,059 1,031 1,014 998 970 947 920
B&W vert./horiz. 1/2 page 610 580 564 555 545 531 518 503
B&W vert. 1/3 page 407 388 378 372 365 355 348 336

Schedule

Issue Delivery
date
Order
deadline
Material deadline
for digital format
Jan. 2017 Jan. 7 Dec. 1 Dec. 8
Feb. Feb. 9 Jan. 6 Jan. 18
Mar. Mar. 9 Feb. 6 Feb. 15
Apr. Apr. 8 Mar. 7 Mar. 17
May May 9 Apr. 3 Apr. 11
Jun. Jun. 8 May 8 May 17
Issue Delivery
date
Order
deadline
Material deadline
for digital format
Jul. Jul. 8 Jun. 7 Jun. 16
Aug. Aug. 9 Jul. 6 Jul. 18
Sep. Sep. 9 Aug. 3 Aug. 18
Oct. Oct. 7 Sep. 5 Sep. 15
Nov. Nov. 9 Oct. 5 Oct. 17
Dec. Dec. 9 Nov. 7 Nov. 17
Jan. 2018 Jan. 6 Dec. 1 Dec. 8
 

Space Units

Millimeters (W x H)
Full page 210 x 280*
Double-page spread 420 x 280*
Horizontal 1/2 Page 180 x 120
Vertical 1/2 page 85 x 255
Vertical 1/3 page 55 x 255

*Ad material should be made in 216 x 286 mm or 426 x 286 mm size to avoid white lines at edges. Important elements, such as text, logotypes, symbol marks, and illustrations, that must not be trimmed should be within 10 mm of all register marks.

Specifications

Material Requirements

  • Software application: Illustrator, Photoshop (Macintosh Japanese version only), InDesign
  • Delivery: Via FTP or in CD/DVD
  • Must be sent with low-resolution PDF and completed checksheet, which can be downloaded from
    http://www.nikkeibp.com/adinfo/specs/
  • All Japanese fonts except for those specified in the checksheet must be outlined.

Translation
If you wish to translate your ad material into Japanese, please consult your nearest sales representative or any Nikkei BP office for our translation service.

Proofs
Advertising proofs are not provided for approval.

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