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Lifestyle and EntertainmentMedia Data 2017

Nikkei Otona-no Off For the private life of active businesspeople
Nikkei Otona-no Off

Nikkei Otona-no OFF is a magazine for leisure time which targets businessmen today in their 40’s to 50’s. It provides those who tackle their daily work enthusiastically with information for having more fun and comfortable time separated from business, focusing on travel, foods and amusement based on news gathering in the field and hands-on reporting.

Core readership
  • Senior executive level businessmen in their 40s and 50s
Circulation
47,283 (Japan ABC, Jan.-Dec. 2015)
First published
October 2001
Frequency
Monthly
Size
Modified A4 (210 X 280mm)
Printing
Web offset printing
Sales method
Sold at bookstores and convenience stores and through annual subscription
Website
http://trendy.nikkeibp.co.jp/off/online/

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Nikkei Otona-no Off

Website
http://trendy.nikkeibp.co.jp/off/online/

Subscriber Profile

Readers are high income earners in their 40s and 50s

Subscriber Profile

From the reader profile survey (Sample: Questionnaire conducted via bound-in postcards and on randomly selected readers,
Number of samples: 260, Conducted: Oct. 2008 )

Advertising Rates

(Thousand yen)
SIZE UNIT 1x 6x 12x
Four-color 1 page 1,300 1,235 1,170
Four-color vert. 1/3 page 600 570 540

Schedule

Issue Delivery
date
Order
deadline
Material deadline
for digital format
Feb. 2017 Jan. 6 Nov. 25 Dec. 7
Mar. Feb. 6 Dec. 26 Jan. 12
Apr. Mar. 6 Jan. 31 Feb. 10
May Apr. 6 Mar. 1 Mar. 14
Jun. May 6 Mar. 30 Apr. 11
Jul. Jun. 6 Apr. 27 May 12
Issue Delivery
date
Order
deadline
Material deadline
for digital format
Aug. Jul. 6 Jun. 1 Jun. 13
Sep. Aug. 5 Jun. 30 Jul. 13
Oct. Sep. 6 Jul. 27 Aug. 14
Nov. Oct. 6 Aug. 31 Sep. 13
Dec. Nov. 6 Sep. 29 Oct. 12
Jan. 2018 Dec. 6 Oct. 30 Nov. 10
Feb. Jan. 6 Nov. 28 Dec. 8
 

Space Units

Millimeters (W x H)
Four-color 1 page 210 x 280*
Four-color 1/3 page 55 x 255

*Ad material should be made in 216 x 286 mm size to avoid white lines at edges. Important elements, such as text, logotypes, symbol marks, and illustrations, that must not be trimmed should b e wi t h i n 1 0 m m o f all regis ter marks .

Specifications

Material Requirements

  • Software application: Illustrator, Photoshop (Macintosh Japanese version only), InDesign
  • Delivery: Via FTP or in CD/DVD
  • Must be sent with low-resolution PDF and completed checksheet, which can be downloaded from
    http://www.nikkeibp.com/adinfo/specs/
  • All Japanese fonts except for those specified in the checksheet must be outlined.

Translation
If you wish to translate your ad material into Japanese, please consult your nearest sales representative or any Nikkei BP office for our translation service.

Proofs
Advertising proofs are not provided for approval.

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