Nikkei BP

Nikkei BP Ad Info

HOME > Ad Info Top > Print Media > Business and Management > Nikkei Top Leader (Renewed from Nikkei Venture)

Business and ManagementMedia Data 2017

Nikkei Top Leader For aggressive business owner-managers
Nikkei Top Leader

Nikkei Top Leader is a monthly magazine read by top management executives of small- and medium-sized companies who are eager to find new ideas on how they can achieve further growth and expansion. The magazine is also read by proactive entrepreneurs looking to start new businesses. Nikkei Top Leader is known for its keen coverage of new business models being developed and implemented in Japan, based on the most important business and technology trends taking place in the country.

Core readership
  • Owners of small- and medium-sized companies
  • Entrepreneurs looking to start new businesses
ABC(Japan ABC, Circulation)
First published
October 1984
Modified A4 (210 x 280 mm)
Four-color offset lithography
Sales method
Sold mostly by annual subscription and partly at bookstores

Subscriber Profile

SME owners averaging several decades of running their own business

Subscriber Profile

From the reader profile survey (questionnaire mailing survey conducted in August 2013 by Nikkei BP Consulting)

Advertising Rates

(Thousand yen)
SIZE UNIT 1x 3x 6x 12x 18x 24x 36x
Four-color 1 page 770 725 693 655 635 616 596
Two-color 1 page 600 570 545 511 495 480 464
B&W 1 page 500 483 463 426 413 400 387
Four-color horiz. 1/2 page 500 483 463 426 413 400 387
B&W horiz. 1/2 page 290 280 268 247 239 232 224
B&W vert. 1/3 page 200 193 184 170 165 160 155


Issue Delivery
Material deadline
for digital format
Jan.2019 Dec.27 Nov.15 Dec.5
Feb. Jan.30 Dec.13 Jan.9
Mar. Feb.27 Jan.17 Feb.6
Apr. Mar.29 Feb.18 Mar.7
May Apr.27 Mar.20 Apr.8
Jun. May 30 Apr.12 May 9
Issue Delivery
Material deadline
for digital format
Jul. Jun.28 May 21 Jun.7
Aug. Jul.30 Jun.19 Jul.9
Sep. Aug.30 Jul.17 Aug.9
Oct. Sep.28 Aug.19 Sep.5
Nov. Oct.30 Sep.19 Oct.9
Dec. Nov.29 Oct.21 Nov.8
Jan.2020 Dec.27 Nov.19 Dec.6

Space Units

Millimeters (W x H)
Full page 210 x 280*
Double-page spread 420 x 280*
Horizontal 1/2 Page 175 x 117
Vertical 1/3 page 55 x 255

*Ad material should be made in 216 x 286 mm or 426 x 286 mm size to avoid white lines at edges. Important elements, such as text, logotypes, symbol marks, and illustrations, that must not be trimmed should be within 10 mm of all register marks.


Material Requirements

  • Software application: Illustrator, Photoshop (Macintosh Japanese version only), InDesign
  • Delivery: Via FTP or in CD/DVD
  • Must be sent with low-resolution PDF and completed checksheet, which can be downloaded from
  • All Japanese fonts except for those specified in the checksheet must be outlined.

If you wish to translate your ad material into Japanese, please consult your nearest sales representative or any Nikkei BP office for our translation service.

Advertising proofs are not provided for approval.

go top