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Lifestyle and EntertainmentMedia Data 2017

Nikkei Trendy Trend information that adds spice to life
Nikkei Trendy

The core readers of Nikkei Trendy are businesspeople in their 30s and 40s who work hard and enjoy their private lives. As trendsetters, they are keen to learn about new products/services on the market, and make their discerning selections based on their original standards and values. The articles in Nikkei Trendy offer fair evaluations of a myriad of new products/services that come to the market while analyzing new trends. The magazine also employs many visual images to convey the actual "feel" of the new products to its ardent readers.

Core readership
  • Businesspeople in their 30s and 40s who work hard and enjoy their private lives
ABC(Japan ABC, Circulation)
First published
November 1987
Modified A4 (210 X 280mm)
Sales method
Sold at bookstores and convenience stores and through annual subscription


Nikkei Trendy


Subscriber Profile

Trendsetters with strong influence

Subscriber Profile

From the reader profile survey conducted in August 2008 by Nikkei BP Consulting

Advertising Rates

(Thousand yen)
SIZE UNIT 1x 6x 12x
Four-color 1 page 1,800 1,710 1,620
Four-color vert. 1/3 page 850 807.5 765
B/W 1 page 1,000 950 900
B/W vert. 1/3 page 550 522.5 495


Issue Delivery
Material deadline
for digital format
Feb.2019 Jan.4 Nov.16 Dec.5
Mar. Feb.4 Dec.13 Jan.9
Apr. Mar.4 Jan.17 Feb.6
May Apr.4 Feb.19 Mar.8
Jun. May 2 Mar.20 Apr.8
Jul. Jun.4 Apr.15 May 10
Issue Delivery
Material deadline
for digital format
Aug. Jul.4 May 22 Jun.10
Sep. Aug.3 Jun.20 Jul.10
Oct. Sep.4 Jul.17 Aug.9
Nov. Oct.4 Aug.20 Sep.6
Dec. Nov.2 Sep.18 Oct.8
Jan.2020 Dec.4 Oct.22 Nov.11
Feb. Jan.4 Nov.18 Dec.5

Space Units

Millimeters (W x H)
Full page 210 x 280*
Double-page spread 420 x 280*
Vertical 1/3 page 55 x 255

*Ad material should be made in 216 x 286 mm or 426 x 286 mm size to avoid white lines at edges. Important elements, such as text, logotypes, symbol marks, and illustrations, that must not be trimmed should be within 10 mm of all register marks.


Material Requirements

  • Software application: Illustrator, Photoshop (Macintosh Japanese version only), InDesign
  • Delivery: Via FTP or in CD/DVD
  • Must be sent with low-resolution PDF and completed checksheet, which can be downloaded from
  • All Japanese fonts except for those specified in the checksheet must be outlined.

If you wish to translate your ad material into Japanese, please consult your nearest sales representative or any Nikkei BP office for our translation service.

Advertising proofs are not provided for approval.

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