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Home :. Table of Contents :. Index :. Nikkei Business Associé August 15 2006 Issue


Nikkei Business Associé


August 15, 2006 Issue

FEATURE 1

It Makes a Difference, Whether Your Work Succeeds or Fails
Improving your ability to use words effectively


Analects: Those who did an excellent job use excellent words

You should always entertain clients, even during business talks

There are effective vocalization techniques that will make your work more successful
- A voice-training program can lead your business to success

Increase your persuasive power dramatically: Improving your diction and articulation and learning easily understandable words and phrases


Column
That insensitive remark really drives me crazy

What is the secret behind the words of Ivica Osim, new manager of the Japan national football team, that will motivate people?

Simulation by Situation: Words that you must not use and words that you should use
- Sales and marketing: Clients tend to be infected with anxiety-inducing words
- Complaints: Six types of words that can calm other people's anger
- Subordinates: A supervisor blows his stack at his subordinate’s excuse: “It was my lack of ability”
- Supervisor: Negative words create a conflict structure in the workplace


Column
Techniques for effective business conversation that can be learned from rakugo, Japanese traditional sit-down comedy

Lessons on Business Words by Objective
- Words that grabs your audience’s attention: A way of speaking that makes your presentation successful
- Words that make customers want to buy your products or services: Words that attract customers' interest
- Words for paraphrasing: Expressions useful for conveying negative information
- Words for effective rebuttal: Turning a losing situation around and making others accept your opinion
- Expressive words: You can increase your vocabulary and have fun at the same time


SKILL UP

Assertive Training

Developing relationships that allow you and your colleagues to communicate with each other

Basics: Asking favors in a straightforward manner
- “Please check out the shared file yourself”
- “I want to give some of my tasks to one of my colleagues”


Business Management as a Job, by Tadashi Yanai, President & CEO, UNIQLO Co., Ltd.
- “I have a hard time dealing with my company’s president because he is passionately religious”

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