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Nikkei Business Associé

July 19, 2005 Issue

FEATURE 1 The Faces of Competent and Incompetent Businesspeople The theory and practice of studying facial expressions, which can increase your value Advice from the World’s Only “Smile Consultant” The mysterious effects of Korean actor Bae Yong Joon's smile Yoshihiko Kadokawa: Representative of the Smile Amenity Institute, Co., Ltd. Kadokawa’s Training Method for Creating a Great Smile Using a Chopstick Professionals Reveal the Rules of Effective Facial Expressions Case 1: Sales & Marketing --> Making ¥1 million in one day using smiles Case 2: Complaints Handling --> Wining 100 victories in 100 battles, and making sure there are no unresolved issues Case 3: Presentation --> Being highly praised by other divisions and attracting the attention of all of your audience Learning from Croket, Japan’s King of Impersonation How to Create Attractive Facial Expressions Interviews with Experts of the Study of Facial Expressions Interview No. 1: The first rule in creating attractive expressions is found in their “confidence” - Hiroshi Okano: A Former Makeup Artist at NHK Interview No. 2: Since physical expressions are in fact techniques, we can make them more attractive through training - Shoji Kokami: Playwright and Stage Director “Facercise,” Which Originated in the United States, Helps You Acquire the Visage of a Competent Businessperson The benefits of facial-muscle training are apparent in three days Mitsue Ohsugi: Facercise Technical Adviser

FEATURE 2

Getting Ahead of Your Rivals by Making a Self-Improvement Journey over Your Summer Vacation

- You can investigate current news stories on your own by visiting museums in order to examine issues underlying events such as Prime Minister Junichiro Koizumi's visits to Yasukuni Shrine in Tokyo or the privatization of the postal service

- The joy of Kyoto is not limited to temples and “tradition.”  You can visit various companies and a special museum to learn more about Kyoto’s culture of entrepreneurship

- You can walk around the Otemachi area of Tokyo during the day.  A trip to the business district on a weekday transforms ordinary space into the extraordinary kind

- Okinawa, one of the country’s most popular destinations in the summertime, is a great location for learning.  If you can get away from the beach, you can spend some educational time at the University of the Ryukyus

- You can learn about the nation’s most powerful company while visiting the 2005 World Exposition in Aichi Prefecture, studying the Toyota Motor Company by tracing the history of its innovations and its use of the Kaizen method

- You can re-energize your tired brain and enhance your ability to create new ideas.  Take a trip to see the art of Taro Okamoto to feel his trademark slogan, "Art is an explosion!”, and experience the mysteries of science

- If you don’t have much  time to spare, how about taking a short trip on your way back from a business trip?  For example, there are many interesting spots you can stop off along the Tokaido Shinkansen Line

Interview

“You can transform a business trip into an opportunity for self-improvement and growth, and the recommended destination for this year’s summer vacation is the 2005 World Expo in Aichi”
- Akira Nishimura: Economic Newscaster

SKILL UP

Business Management as a Job, by Tadashi Yanai, Chairman & CEO, Fast Retailing Co., Ltd.
- “My boss is absorbed in character taxonomy based on blood types and assigns work to his subordinates based on their blood type”