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Nikkei Business Associé

June 07, 2005 Issue

FEATURE Seven Graphic Tools for Persuasion, Presentation, Goal Management, and Other Matters SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis - Four perspectives have contributed to the successful marketing of new cars Akira Yamamoto (Marketing Manager, Japan Marketing Division, Nissan Motor Co., Ltd.) . - Advice to Individual Businesspeople: By using SWOT you can identify tasks that you need to work on - The younger the employees are, the greater benefit they can gain Interview with Yutaka Mizukoshi (Co-Head of Japan, Boston Consulting Group) Mind Map - A mind map can deliver a bird's-eye view of complex causal relationships Shinnosuke Matsuyama, Author of Maindo Mappu Dokusho Jyutsu (How to Read a Mind Map) Importance/Satisfaction Matrix - Priorities should be set so that a limited fund is used effectively Toshio Akahane (Technical Director, Policy Assessment Division, Planning Bureau, Nagano Prefecture) - Advice to Individual Businesspeople: You can become a master of time management by using a matrix diagram Positioning Map - Existing products can be renewed by changing their positioning Kenichi Yamashita (director in charge of brand management, Kirin Beverage Corporation) - Advice to Individual Businesspeople: You can better design your career path by using a positioning map 3C (Company, Customer, Competitor) Analysis - 3C analysis is useful for identifying your customers and figuring out more advantageous conditions than those offered by your competitors Ryoji Itoh (Partner, Bain & Company Japan Inc.) - Advice to Individual Businesspeople: You can use 3C analysis to improve your skills in the romance department PPM (Product Portfolio Management) - PPM is a very famous and effective tool for figuring out the appropriate distribution of economic resources Yutaka Mizukoshi (Co-Head of Japan, Boston Consulting Group Japan) Masahiro Komatsubara (Principal, McKinsey & Company, Inc. Japan) - Advice to Individual Businesspeople: You can use PPM to take an inventory of your skills Balance Score Card - The Balance Score Card method allows you to visualize concepts and actions and to share them with others Takeo Yoshikawa (Professor, Yokohama National University)

NEWS AND TRENDS

A Three-minutes Comprehensive Analysis of Political, Economic, and Other News
The name of the stadium has changed
- Can the sale of naming rights save prefectural and municipal governments from their financial difficulties?

FEATURE

Special Report
What is the “Super Civil Servant Training” program?
- Heizo Takenaka, Minister of State for Economic and for Privatization of the Postal Services, has offered his full support to the program

Extra Report
Career Changes, Independence, and Other Matters
- “How did I shape my career?”
Masahiko Uotani (President, Coca-Cola (Japan) Co., Ltd.)
Masakatsu Saito (President, kabu.com Securities Co., Ltd.)

Skill Up
Business Management as a Job, by Tadashi Yanai, Chairman & CEO, Fast Retailing Co., Ltd.
- “How much can interviewers really understand in a 15-minute job interview?”