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Nikkei Business Associé

September 06, 2005 Issue

FEATURE 1 Supporting Your “Way of Thinking,” “Problem-solving,” and “Peace of Mind” Five effective thinking methods Breakthrough Thinking - Keep asking about the “purpose of a purpose.” Shozo Hibino: Professor, Department of Sociology, Chukyo University Inductive Thinking - Find the essential problem. Kenichi Saito: Business Consultant Conclusion-Oriented Thinking - Find the best conclusion possible, even if it is based on insufficient information Hisashi Tsuda: President, July Corporation Multi-Task Thinking - Handle different tasks at the same time Rio Kanemaki: Partner, Strategy & Change Service, IBM Business Consulting Services KK Invincible Thinking - Solve difficult problems without thinking about winning Katsuya Onizuka: Former Junior Bantamweight Boxing Champion

FEATURE 2

Learning from Hit Makers Who Can Create Something from Nothing
Conversational skills and the ability to mount a comeback


Involving several companies by convincing customers
Yasuto Fujita created the boom of xylitol-based food products and food products containing dietary fiber

Bringing a downtown back to life by setting people’s hearts on fire
Hiromu Ikeda created Albirex Niigata

Moving forward with individual investors as a torchbearer for investing in stocks
Takumi Usuda helped spread the automatic trading of stocks in Japan


Turning constraints and weak points into strengths

Sanwa Touyu (Otokomae Tofu): Tofu sold by this independent store became a major product through word of mouth

TU-KA Cellular: Its employees visited Sugamo Street, which is very popular with elderly people, and, after listening to their opinions, endeavored to develop cell phones that fulfill their needs

Sompo Japan Insurance: It developed an insurance product that helps universities give the impression that they are student friendly


The Ability to Dream Dreams; the Employees of Google Are Changingthe World

SKILL UP

Business Management as a Job, by Tadashi Yanai, Chairman & CEO, Fast Retailing Co., Ltd.
“What are the conditions for spinning off an in-house business?”