SPECIAL FEATURE
The Secret of Popular Shops Lay in Easygoing Design!
Lead
The power of design is vital in improving the brand image of products and
services. In products, packaging, advertising and the like, it is outstanding
design that first draws the customer to the retail space or into the restaurant.
But if communication is bad at this final stage within the store or restaurant,
then the customer will back away. If, on the other hand, you can create an elegant
and easygoing atmosphere through design, there will be more long term fans as
a result.
So what constitutes an easygoing design for a customer? There are so many
things that need to be designed, from the interior, to fixtures and furniture,
packaging, brochures, flyers, business cards etc. These should all constitute
a whole and convey a very individual easygoing atmosphere. What kind of design
do popular stores with a high-end atmosphere or cozy, highly-rated restaurants,
use to welcome their customers? We analyzed some popular stores and restaurants.
(Kazuya Shimokawa, Ikuno Ito, Hiroshi Maruo)
Part 1 - Ultimate Brand Study
(1) Popular confectionary brand C3 (Classic Contemporary Chic) as changed
by Toshiyuki Kita
(2) The “Noren” as a welcoming entrance/ “Kachikuan Pavilion” at
Kyoto’s Hanase Craft Shop
(3) How to build a cozy movie theater - United Cinemas Toyosu
(4) Graphics that jump out at Roppongi Chinese restaurant - ROBERT’S
(5) The new high-class benchmark is high-end casual - Dean & Deluca
(6) The allure of the unexpectedly large color palette of honey - L’abeille
Part 2 - Study of In-Store Communications Tools
(1) The high-end confectionary brand that competes through its elegant showiness
(2) Easy to pick up as it feels like a foreign newspaper
(3) Product photos that are progressing softly
(4) Because that’s the shopping bag is not complimentary
(5) Ever-changing? The world of flyer folding
SPECIAL FEATURE 2
Mesmerizing Children
Kidzania’s Design Strategy |
