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Ecology January 2006 Issue
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Nikkei Ecology |
January 2006 Issue
Cover Story 1
The real side of the LOHAS boom—Being “cool” is
the key to sell the environment-friendly products
TREND: Notion of environment-friendliness is changing from “costs” to “added
values”
LOHAS: Where is the LOHAS boom in Japan directed?
Case
studies:
Toyota / Tactics to sell 1 million hybrid vehicles
Ministry
of the Environment / Never repeating the mistakes made with the “energy-saving look” short-sleeve
business suits
Radish Boya / Winning the hearts of vegetable consumers
with stylish designing and trustworthiness
Gifu Beikoku / The sales
of millet and other “miscellaneous cereals” makes
a sharp growth with the idea of “returning to the origin of the
diet,” while there are some catches behind the boom
Mitsukoshi
/ Awareness in sustainability evolves the department store
Mitsubishi
Estate / Selling environment-friendly condos wrapped in LOHAS
Mitsui
Fudosan / Cooperating with therapists in oriental medicine
to design a commercial facility building at a new railroad station
Picchio,
HIS / Eco tours to face the real side of nature
Tokyo Electric
Power (TEPCO) / Selling “All-Electric” system
as the strategic product by using its environment side as the selling
point
Technology
First Step in Technology
[Stationary fuel cell] Manufacturers take challenges to improve durability
and reduce costs with an aim to start mass production in 2008
Products
[Heat-pump operated washer and drier] Technology developed for air-conditioners
reduces the electricity and water consumption by half
New Energy
[Snow-powered air conditioning and refrigerator] Snow storage for
a detached house is developed to provide air conditioning and refrigerating
during the summer
Environmental Cleansing
[Plasma VOC decomposing system] Low-priced new model developed
for small- to mid-sized companies uses ozone functions to decompose
VOC into CO2 and water
“Honor Students” in
Recycling
[Printed-circuit board] Each year 24,000 tons of materials are recycled
by developing pretreatment processes
Learn about Environmental Laws
Easy-to-Understand Environmental Law
[Food Recycling Law] Nationwide rules to apply regulations are needed
to uniformly categorize food scraps into general waste or industrial
waste
Environmental Laws Q&A
What kind of organization is the Japan-China Inspection Corporation,
which is making great impact on recycling resource export to China?
This Month’s Environmental Law
Industrial waste management for fiscal 2003 is announced, revealing
increase of generation to more than 400 million tons
Trend and News
Asbestos
Small- to medium-sized companies should understand the asbestos
regulations well to use special loans by local governments
Environmental scandal
Police raid of a company for illegal Ferrosilt
distribution underlines the needs for standards to avoid recycling
of inappropriate materials
Preventing global warming
CDM with energy-saving products is to
be reported in the COP/MOP1
Nature conservation
Sanbanse tidal flats cannot join the Ramsar Convention sites
ISO
14001
A consulting company makes a rapid growth by focusing on maintenance
and management
Environmental tax
Proposal is turned down for two consecutive years; the tax reform
for fiscal 2007 holds the key for third time lucky
Energy conservation
Is Boeing to fly fuel cell airplanes?
Chemical substance control
Fujitsu issues RoHS “risk map”
Official development
assistance
Is the non-powered sediment removal system proposed by
JICA going to show a solution for the dam sediment problem?
CSR Frontline
More European consumer groups use CSR standards to test product
quality
Ford expands hybrid vehicle production with an aim at 250,000 cars
in 2010
Kyoto Mechanism
Q and A to understand the Kyoto Mechanism
Q: Why does CDM take so much time?
A: Improvement of the evaluation system by the U.N. is awaited
ECO Interview
Steven French, senior vice president and managing partner of the
Natural Marketing Institute (NMI); “LOHAS people are severe
critics for corporations but still attractive consumers”
ECO Column
Kankan Gakugaku (Active Argument over Environmental Issues)
Ryo Ikeuchi, astrophysicist and professor of the School of International
Liberal Studies in Waseda University
Takuro Morinaga’s ECO Lifestyle
Can market mechanism solve environmental problems?
Fieldwork Japan
Nature restoration projects proceed in Azame Shallows to return
natural flow to the river
Report
Achieve the Top Sales with Eco Products!
Sapporo Breweries Ltd. / “POLAIRE Clear Dry” wine
Inside-Out
[Asbestos waste management Part 1] Failure by the national government
invites illegal waste management
WorldWatch Institute
Public and private sectors cooperate to seek community-oriented business
management in order to stabilize the economy, the lynchpin of environmental
conservation
ECO Seminar
How to Make the Best Use of ISO
[Horiba, Ltd. Part 1] Combined with ISO 9001, environmental
management can improve operation efficiency
New Environmental Study
[Green Investment Scheme (GIS)] GIS mobilizes emission rights of Central
and Eastern European nations
Quick Guide to Environmental
Key Words
Environmental labels
Practical Examples of Environmental Communication
Idemitsu Kosan Co., Ltd.
World Trend
From EU
While street cars and other environment-friendly modes of transport
draw attention, influence of the principle of market mechanism on the
transportation systems is concerned
From UK
G8 calls for investment and loans for global warming prevention projects
and asks the World Bank to lead framework building
From USA
Facing the pressing need to reduce greenhouse gas emission from aircrafts,
airlines eagerly look for technologies to develop
From Germany
Practical guidebook is issued to support smaller companies to publish
CSR report
From China
Increasing waste in urban areas accelerates construction of waste-fueled
power generation
Nikkei BP EcoManagement Forum
[ECO graph]
[Report from illegal waste dumping sites] Officials from the authorities
work hard to eradicate illegal dumping as the tricks become more sophisticated
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