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Nikkei Ecology

September 2006 Issue

Cover Story 1

Marketing survey with 2000 homemakers
Do not sell eco-products as a feature!

Keys are to eliminate a complaint and a sense of guilt

[Product] 20 selections of things and goods attracting homemakers’ hearts
Home appliances: air conditioner with automatic filter cleaning function, refrigerator with a warming cabinet, eco-watt, etc.
Commodities: my own canteen, eneloop, dish cover for microwave oven, etc.
Foods: Kinme-mai rice, Yukiguni sprout, fresh-keeping bag, etc.

[Survey] Results of the marketing survey with 2000 homemakers

Report

Natural energy
Which will you choose, reduction in CO₂ or protection of landscapes and birds? Izumo City faces a challenge in developing wind power generation

Learn about Technologies

First Step in Technology
[Green on rooftops] Evolution continues using new materials and new engineering, competing in lighter materials at the renovation market

Products
[Nike shoes] Maintaining durability without using adhesives; easily decomposed and reusable as a material for basket courts

Natural Energy
[Energy recycling via Mg media] Transmitting solar energy via magnesium media

Fuel Battery
[SOFC for households] First operational test using ceramic- type SOFC is likely to lead to commercialization for fiscal 2008

“Honor Students” in Recycling
[Cement raw fuel] Utilizing 700,000 tons of waste per year brings about a cost reduction effect by over 10 billion yen

Learn about Environmental Laws

Easy-to-Understand Environmental Law
[Off-road Law] Targeting construction machines that do not run on public roads, the law aims at all-out use of diesel oil

How to Read the Waste Disposal Law Part 8
Collecting reports and on-site inspection

EU Regulations to Challenge Japanese Corporations Part 3
EuP directive (1)

Environmental Laws Q & A
Under the amended Energy Saving Law, in which party does shipper’s duty lies when procuring goods?

This Month’s Environmental Law
Total emissions is reduced by 2% year-over-year in the result of general waste for fiscal 2004

Trend and News

Chemical Substance
The world’s first system is built nationwide in which chemical substance information is relayed successively

Waste
Matsushita Electric Industrial promotes electronic waste management, completing its introduction into all plants during fiscal 2006

Recycling
Food Waste Recycling Law is to be reviewed to promote use of food waste for energy and feed

Measure against Global Warming
Sony cooperates with WWF in preventing global warming with the aim of reduction in total amount rather than the amount per sales unit

Eco Car
DaimlerChrysler announced the outline of next model in Germany, with emphasis on fuel cell vehicles

Recycling
Sekisui Chemical achieves zero-emission at all plants and construction sites, aiming at achievement at all dismantlement sites in fiscal 2008

Measures against Global Warming
Konica Minolta suspends co-generation because purchased power is superior to co-generation environmentally and in cost

Energy Saving
Boeing’s new model aircrafts get orders steadily, with a Japanese company’s technology contributing to ecology

CSR Frontline

People involved in CSR respond to the sale of the UK’s Body Shop in two ways

Mr. Gore produces a movie with the theme of global warming, and institutional investors take notice of companies’ actions against global warming


Climate Change Policies
Q&A to Understand Climate Change Policies

Program CDM starts to be introduced; Operational improvement at plants contributes to emission trading


Learn about Environmental Issues

True and False of Environmental Science
[Endocrine disrupters] To what extent have their effects on human beings been unraveld?

Threats Waiting around the Corner
Taira-no-Kiyomori must not have imagined Itsukushima Shrine suffering flood and damage from abnormal climates

Junko Edahiro’s Eye-Opening Facts on Environmental Terms in English
[mitigation/adaptation]


Column

Kankan Gakugaku (Active Argument over Environmental Issues)
Maya Hayashi, talent

Secret Tips for Environmental Management
How to be aware of measures against global warming closer

Cuisines of Japan
Bon festival at hometown and “Hyakumi-no-Onjiki” (food altarage)

Honest opinions by the “Eco-Moms”
Participating in environmental activities together with children

Artisanship in repairing
“Mechanical clock” –Tsuruya Clock Shop-

The reality of NPOs
[Natural Step Japan] Advocating four conditions for sustainable society

Report

Inside-Out
[50 years have passed since official acknowledgement of Minamata disease Part 1] Perpetual measures are necessary to cope with the reality

From BusinessWeek
Wall Street suspicious of nuclear power generation

WorldWatch Institute
New victims still appear even after 20 years from the tragedy; Can the second Chernobyl Disaster be prevented?

ECO Seminar

New Environmental Study
[Environmental education by Volvo Cars]
First step is children’s awareness; superior teams involved in environmental activities gather, generating synergy effect

Quick Guide to Environmental Key Words
Green finance

World Trend

From EU
New Strategy for recycling-based society – aiming at recycling by raw material

From UK
In examining how to manage EU ETS after 2013, would EU adopt a single emission range?

From USA
Alaskan glacier is rapidly melting, shrinking by 2000 km3 in 50 years

From Germany
Risk assessment of climate change must be done in a hurry, including impacts on energy and infrastructures

From China
CDM projects see a sharp growth while excessive concentration on power generation sectors raises some concerns