Nikkei BP Consulting

25 January 2008

Survey on Actual Usage of IT-related Websites 2007

Nikkei BP Laboratory of Advertising & Promotion Vol. 19 (PDF)

August 2007

What Makes Your Communication More Effective?

Nikkei BP Laboratory of Advertising & Promotion Vol. 18 (PDF)

May 2007

Synergy Effect of Magazine and Online Ads

Nikkei BP Laboratory of Advertising & Promotion Vol. 17 (PDF)

April 2007

Business People in Higher Positions Read Nikkei Business

Nikkei BP Laboratory of Advertising & Promotion Vol.16 (PDF)

September 2006

Both Online and Magazine Ads Should Be Used to Reach "Hot Prospects"

Nikkei BP Laboratory of Advertising & Promotion Vol.15 (PDF):

April 2006

Reach x Target Conformity Decides the Value of a Magazine

Nikkei BP Laboratory of Advertising & Promotion Vol.14 (PDF)

March 2006

Ad Contact Score Is Directly Proportional to Insertion Volume

Nikkei BP Laboratory of Advertising & Promotion Vol.13 (PDF)

May 2006

Magazine Advertisement & Online Advertisement:Do they compete or supplement each other?

Nikkei BP Laboratory of Advertising & Promotion Vol.12 (PDF)

December 2005

For the Effective Approach to Japan K.K.

Nikkei BP Laboratory of Advertising & Promotion Vol.11 (PDF)

September 2005

What is the Most Effective Medium to Reach Businesspeople?

Nikkei BP Laboratory of Advertising & Promotion Vol.10 (PDF)

May 2005

Has Magazine Advertising Lost Its Touch?

Nikkei BP Laboratory of Advertising & Promotion Vol.9 (PDF)

November 2004

How Can You Make Your Ad Better Noticed?