Every year, Nikkei BP holds a number of B-to-B and B-to-C trade shows at major convention complexes in Japan, such as Tokyo Big Sight, Makuhari Messe, and Pacifico Yokohama. They cover a wide range of technology and management fields, including IT, electronics, human resources / general affairs, and gaming hardware / software. We host 15 trade shows a year regularly, in which a total of approximately 500,000 visitors participate.
We consider trade shows as a form of medium enabling direct experiences – opportunities for visitors to touch and learn about the products and services firsthand and for exhibitors to promote their products to their prospective customers face-to-face. Nikkei BP will continue staging even more effective communication opportunities with our cross-media approach combining events, magazines, and online media. Many of our trade shows hold seminars on related topics, too, to make the experience even more informative and enriched one.
The trade shows that Nikkei BP hosts or co-hosts are not complete without collaborative support of our related B-to-B magazines and online media. Our knowhow in publishing magazines is used to the fullest in designing the original exhibits and concurrently-held seminar programs. The collaboration with magazines and online media has proven enormously effective both in making announcements of the event to boost turnout and in delivering news during and after the event. With clear targeting, our events bring considerable benefits to both the sender (exhibitors) and the recipient (visitors) of information.
Nikkei BP hosts a number of trade shows in Osaka, Fukuoka, Nagoya, Sapporo and other parts of Japan as well as Tokyo, to expand opportunities to experience latest products and services for those who cannot visit exhibitions held in the capital city. Our efforts are highly appreciated by both exhibitors and visitors to the events. In the fields of IT and gaming, we organize a series of events in other parts of Asia including Singapore, Indonesia, Thailand and the Philippines, and promote access to latest developments actively from Japan to the world.
Human Capital 2014
Tokyo Game Show 2014
The 24th International Meeting Expo