NIKKEI BP

Nikkei BP Chairman to present at FIPP Seoul 2002

Tokyo -- April 1, 2002 -- Nikkei Business Publications has announced that Hisao Yoshimura, Chairman of the Board, is scheduled to present at FIPP Asia-Pacific Magazine Media Regional Conference 2002 in Seoul (FIPP Seoul 2002). At 2:00PM on Wednesday, April 17, Mr. Yoshimura will discuss Nikkei BP's magazine branding strategy in a session featuring three other speakers.

This session, entitled "The Strength of Magazine Brands: Protecting and Positioning Your Brand," will be chaired by Mr. George J. Green, President of Hearst Magazines International (USA). Speakers other than Mr. Yoshimura will be Mr. He Cheng Wei, Vice President of China Periodicals Association (China), Ms. Laurence Hembert-Wermus, Executive Director-International Editions of Marie Claire International (France), and Mr. Michael A. Brennan, President of Latin America and Asia-Pacific at Reader's Digest Association (USA).

Mr. Yoshimura's presentation will be focused on how Nikkei BP manages its brands, which differs considerably from the other publishers in Japan. Whereas the other publishers would often work on building individual magazine brands, Nikkei BP, under its mission of providing must-know information for business and technology professionals, has been striving to increase the company brand power. The purpose of his presentation will be to introduce what Nikkei BP does to increase and retain loyalty among its subscribers and advertisers.

FIPP Seoul 2002, to be co-hosted by the International Federation of the Periodical Press (FIPP) and the Korea Magazine Association (KMA), will be the first regional magazine conference to be held in the Asia-Pacific region. Scheduled from April 16 to 18, 2002, the conference will focus on the opportunities and challenges of publishing in the rapidly developing Asian magazine markets. More information on this event is available at www.fippseoul.or.kr/

For further details on Mr. Yoshimura's presentation, please contact:
International Office
phone: +813-5210-8502
fax: +813-5210-8119
http://www.nikkeibp.com
e-mail: info@nikkeibp.com

This press release may contain forward-looking statements that reflect the company's current views with respect to future events and business performance. Those forward-looking statements are subject to certain risks and uncertainties and the company's actual results could differ materially from those discussed in the forward-looking statements. These risks and uncertainties include, among other factors, general business and economic conditions, rapid or unexpected changes in technologies, cancellation or delay of customer orders.

About NikkeiBP

Nikkei Business Publications is part of the Nihon Keizai Shimbun group, the world's largest group of companies providing mainly business and financial information for most Japan's decision makers. Covering a wide variety of specialized areas including business, computer, electronics, construction, services and medicine, Nikkei Business Publications is the number one business publisher in Japan. As of December 7, we publish 39 magazines and 3 newsletters, reaching a combined total readership of over 2.3 million.

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