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[Eco Brand Survey] Toyota Ranks Top for the Third Consecutive YearTokyo -- July 16, 2002 -- In May 2002, NikkeiBP EcoManagement Forum, a membership organization aimed at contributing to the continuing development of environment-conscious management, conducted its third "Eco Brand Survey" with the cooperation of Nikkei BP Consulting, Inc. The results of this annual survey highlighting the environment-related aspect of corporate images placed Toyota Motor at the top of the ranking for the third consecutive year, followed by Kirin Brewery and Honda Motor. Ranking of the Top Ten "Eco Brands"
This year's Eco Brand Survey inquired about 559 companies in Japan, selected by NikkeiBP EcoManagement Forum from a variety of industries on the basis of annual sales. A questionnaire survey was posted on the Internet to which a total of 5,503 consumers sent in valid replies. Noticeable about this year's results was the sharp rise of Seiko Epson to the 17th place from the 193rd place last year, owing largely to its television commercials that call for the cooperation of consumers in redeeming used ink cartridges of home-use printers. The survey results also showed how consumers have favorable images about automakers that are tackling improvement of fuel efficiency as well as reduction of toxic gas emission. For example, Toyota Motor was the number one in the ranking of companies that are striving to save energy and resources, followed by Honda Motor. Toyota also topped the ranking of companies that are working to reduce the use and the emission of pollutants, followed by Nissan Motor. In the ranking of companies that are promoting recycling and making efforts to reduce waste, Matsushita Electric Industrial became the number one. In contrast, Japan Airlines followed by Central Japan Railway were the top two in the ranking of companies that are wasting energy and resources. This result seems to indicate that many consumers think there is more room to save energy in the transportation industry. The fact that Shimizu, Toda and Kumagai Gumi occupied the second to fourth places in the ranking of companies that are disposing too much waste or have problems with how they dispose the waste reveal the critical eyes that consumers have on general contractors. For further details, please contact: |
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