NIKKEI BP

Nikkei BP Announces the Launch of Two Magazines

Tokyo -- January 29, 2003 -- Nikkei Business Publications has announced the launch of two magazines, NIKKEI ADVANTAGE and NIKKEI FOOD MARKET, between April and June of this year.

Herewith are the details of the two new publications:

NIKKEI ADVANTAGE
Targeted at top management executives and chief strategic officers at small-to-medium-sized companies, NIKKEI ADVANTAGE provides practical information on IT strategy for staying competitive in a severe management environment of the 21st century. In addition to the must-read information for companies to become compliant to the upcoming broadband age, the coverage will include easy-to-understand case studies written both from the eyes of IT-users and corporate reformers.

- To be launched on: April 28, 2003 (May issue)
- Frequency: Monthly
- Sales method: Annual subscription
- Price: 15,800 yen for 1 year (12 issues) and 32,800 yen for 3 years (36 issues)
- Ad rate: 4C1P for 760,000 yen

NIKKEI FOOD MARKET
The mission of NIKKEI FOOD MARKET is to provide food distribution managers primarily in the retail industry with practical information on how to survive a market competition in an ever-changing environment. Capitalizing on the abundant database of Nikkei BP Consulting, a research and consulting division of Nikkei BP, NIKKEI FOOD MARKET will shed light on consumers' needs and voices in a diversified manner. With specific case studies, the magazine will also spotlight thriving retailers and give analyses to the secrets to their success from a strategic management point of view.

- To be launched on: June 12, 2003 (July issue)
- Frequency: Monthly
- Sales method: Annual subscription
- Price: 15,800 yen per for 1 year (12 issues) and 35,800 yen for 3 years (36 issues)
- Ad rate: 4C1P 480,000 yen

For further details, please contact:
International Office
phone: +813-5210-8502
fax: +813-5210-8119
http://www.nikkeibp.com
e-mail: info@nikkeibp.com

This press release may contain forward-looking statements that reflect the company's current views with respect to future events and business performance. Those forward-looking statements are subject to certain risks and uncertainties and the company's actual results could differ materially from those discussed in the forward-looking statements. These risks and uncertainties include, among other factors, general business and economic conditions, rapid or unexpected changes in technologies, cancellation or delay of customer orders.

About NikkeiBP

Nikkei Business Publications is part of the Nihon Keizai Shimbun group, the world's largest group of companies providing mainly business and financial information for most Japan's decision makers. Covering a wide variety of specialized areas including business, computer, electronics, construction, services and medicine, Nikkei Business Publications is the number one business publisher in Japan. As of December 7, we publish 39 magazines and 3 newsletters, reaching a combined total readership of over 2.3 million.

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