Pilot Issue of Technology Review Japanese Edition to Be Launched in May

Tokyo -- March 10, 2003 -- Nikkei Business Publications, Inc. (Headquartered in Tokyo; President & CEO Yukoh Kawamura) will partner with the U.S.-based Technology Review Inc. to publish a pilot issue of "Technology Review Japanese Edition." Backed by MIT, Technology Review provides coverage under the banner of "promoting the understanding of emerging technologies and their impact on business and society" to company executives and leading engineers. NikkeiBP will position the Japanese edition of Technology Review as a joint product of the two organizations. With the tagline "MIT's magazine of innovation," Technology Review Japanese Edition will provide the information on technologies on the verge of commercialization to Japanese readership trying to explore new business frontiers. The coverage will stem from diversified fields including IT, biotechnology and nanotechnology.

NikkeiBP is committed to step up its efforts to explore a new frontier of information that bridges management and technology by capitalizing on its expertise in the provision of information and know-how accumulated in the field of management and technology. "Japan has the technological strength. The key element as a means to reviving the Japanese economy is the ability to direct the technology to actual products/services and into the innovation of management. We hope to play a vital role in revitalizing the Japanese economy by strengthening, and at the same time, converging the management and technology information that NikkeiBP has accumulated over its 30-plus years," says NikkeiBP President & CEO Yukoh Kawamura.

Centering on the company's flagship magazine "Nikkei Business," NikkeiBP provides management information to decision-makers while "Nikkei Electronics," "Nikkei Computer" and "Nikkei Biotechnology" are the vehicles of technology information. As the provider of specialized information, NikkeiBP has already in its lineup, publications that provide information on the convergence of management and technology - "Nikkei Information Strategy" covering the field of IT and "Nikkei Biotechnology & Business" the field of biotechnology. Says Kawamura, "We will further brace our efforts to provide information that bridges the emerging technology and management. The Japanese edition of Technology Review is part of that strategy."

"With interest from Japanese readers rising sharply over the past two years, it is only natural that we would seek to expand into this influential market. We're excited to have partnered with Nikkei Business Publications, as the relationship represents a significant growth opportunity for both of our businesses. We look forward to reaching new audiences through continued expansion of the Technology Review brand and content," said R. Bruce Journey, President and CEO of Technology Review.

The pilot issue of Technology Review Japanese Edition will be launched in May. In addition to translated articles from the U.S. Technology Review, the Japanese Edition is slated to include original contents from Japan by leveraging on the news gathering network of NikkeiBP. Specific details for the launch including distribution copies and schedules thereafter have yet to be determined.

About Technology Review Inc.
http://www.technologyreview.com
Technology Review Inc., an MIT Enterprise, delivers essential information about emerging technologies on the verge of commercialization. Since 1998, paid circulation for the company's magazine, Technology Review, has more than tripled, climbing from 92,000 to 315,000. Combined with its signature events, newsletters, and online businesses, Technology Review reaches more than a million senior technology thinkers and influencers - including venture capitalists, chief scientists, MIT alumni and students, researchers, senior corporate executives, investors, and innovators - throughout the world each month.

For further details, please contact:
International Office
phone: +813-5210-8502
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http://www.nikkeibp.com
e-mail: info@nikkeibp.com