Nikkei Venture Gets a New Look

Tokyo -- October 7, 2003 -- Nikkei Venture has undergone a revamp as of its October issue to become the leading industry source for management information. Since its launch back in 1984, the journal has been providing practical information for young entrepreneurs, and this October, Nikkei Venture has made a fresh start to cater more to the needs of corporate executives in their forties to fifties by providing a wealth of relevant and practical material in managing their companies. In addition to a plethora of management know-how including how to apply IT to business management, the new Nikkei Venture monthly also carries abundant information on how to make their off-hours fun and fulfilling by including golf and health information for busy executives. The journal is a combination of theory with practice and is essential reading for corporate executives in successfully managing their companies.

Media research findings show that a whopping 73% of Nikkei Venture subscribers are Chairman, CEO or top management executives of companies with disposable income. With the high concentration of affluent executives at small-to-midsize companies, the new-look journal is the best medium to reach influential business leaders. As MAGASCENE 2002 (readership survey conducted by Video Research Ltd.) results show, Nikkei Venture subscribers have high interests in building up assents, keeping abreast of overseas trends as well as purchasing housing and luxury brands. The journal has a cost-effective CPM, which stands at 8,652 yen. 4C1P is available at 770,000 yen.

For further details, please contact:
International Office
phone: +813-5210-8502
fax: +813-5210-8119
http://www.nikkeibp.com
e-mail: info@nikkeibp.com