NikkeiBP Announces New Launch and Renewals for 2004

Tokyo -- January 28, 2004 -- Nikkei Business Publications, Inc. has announced plans of its new launch and renewals for 2004. Four magazines will see their launch between April and July 2004: "NIKKEI MONOZUKURI," "NIKKEI AUTOMOTIVE TECHNOLOGY," "NIKKEI BIZTECH" and "NIKKEI CHARACTERS!" Two online sites and one magazine will be renamed: BizTech as "nikkeibp.jp for Technology and Business," WPC ARENA as "DIGITAL ARENA" and NIKKEI BEST PC as "NIKKEI BEST PC + DIGITAL ELECTRONICS."

[NEW LAUNCHES]

NIKKEI MONOZUKURI
By combining the resources of NIKKEI MECHANICAL and NIKKEI DIGITAL ENGINEERING, NIKKEI MONOZUKURI will premiere in April to provide front-line engineers and project development leaders in the manufacturing industry with practical information indispensable for their problem solving and technology innovation. In hopes of sustaining Japan's come back in the manufacturing industry, NIKKEI MONOZOKURI will center its coverage on the four ideas of spurring innovation, streamlining operational processes, strengthening engineer's self-competitiveness and enhancing alliance with manufacturing partners in China and other parts of Asia.

- To be launched on: April 1, 2004 (April issue)

- Frequency: Monthly

- Sales method: Annual subscription

- Price: 12,000 yen for 1 year (12 issues) and 26,000 yen for 3 years (36 issues)

- Ad rate: 4C1P for 694,000 yen

NIKKEI AUTOMOTIVE TECHNOLOGY
As a quarterly, NIKKEI AUTOMOTIVE TECHNOLOGY will deliver the latest technology information to engineers engaged in the R&D, development and manufacture of automobiles, auto parts/materials and facilities. Aside from its coverage written from the three key perspectives of environment, safety and electronics, the magazine will deliver information that may spur the development of the future technology, industry trends and self-edifying information for engineers. Together with its companion website "AutoBiz," which broadcasts daily technology and management information on automobile industry, NIKKEI AUTOMOTIVE TECHNOLOGY will aim at delivering swift yet in-depth information to the audience.

- To be launched on: July 1, 2004 (Summer issue)

- Frequency: Quarterly

- Sales method: To be sold at book stores, online and annual subscription

- Price: 2,000 yen; 8,000 for 1 year (4 issues, including the annual subscription fee for the premium online site "AutoBiz")

- Ad rate: 4C1P for 304,000 yen; BW1P for 250,000 yen

NIKKEI BIZTECH
NIKKEI BIZTECH will be a management of technology magazine for management executives, operating officers and the next-generation leaders at companies that market technology as their business. The magazine will make analyses of how to create value, company's growth and competitiveness with a foundation on technology. Coverage will also include untold stories behind the development of hot-selling products, the latest trends of market and technology, detailed reports on incidents related to intellectual property rights. In addition to Nikkei BP's tech-savvy staff writers, professionals of management of technology both inside and outside of Japan will contribute their articles to NIKKEI BIZTECH.

- To be launched in: June 2004 (July issue)

- Frequency: Monthly

- Sales method: Annual subscription

- Ad rate: 4C1P for 800,000 yen (planned)

NIKKEI CHARACTERS!
Targeted at inquisitive men in their 30's, NIKKEI CHARACTERS! will be a magazine on animation and gaming. In addition to introducing works of animation and games, NIKKEI CHARACTERS! will make detailed analyses of market trends, anecdotes behind the production and development of particular works in a manner that is both understandable and enjoyable for matured adults. Its diversified coverage will be designed to suffice the needs of a broad audience -- from an ordinary admirer of animation & games to a professional in the industry.

- To be launched on: March 25, 2004

- Frequency: Bimonthly

- Sales method: To be sold at bookstores, newsstands and convenience stores

- Price: 880 yen; 680 yen for the premiere issue

- Ad rate: 4C1P for 900,000 yen

MONOCLE (Tentative title)
Through substantive and enjoyable editorial, MONOCLE will widely cover products of new technology that would make lives of the readers more comfortable. While being a highly visual magazine, MONOCLE will provide smart tips on how to use particular products, introduce product features from eye-opening perspectives as well as presenting in-depth information in a simple and articulate manner.

- To be launched in: June 2004

- Planned to become a periodic publication in autumn 2004

- Sales method: To be sold at bookstores, newsstands and convenience stores

[RENEWALS]

nikkeibp.jp for Technology & Business
Nikkei BP's flagship online news site BizTech will make a fresh start as "nikkeibp.jp for Technology & Business" in a bid to strengthen its position as a comprehensive informational source of business. The revamp reflects the move to outgrow from an online news site and to make a step further to deliver comprehensive business information as well as being a showcase of NikkeiBP's contents. nikkeibp.jp for Technology & Business will also aim at becoming an interactive platform where users can exchange their opinions online.

- To be renewed on: March 23, 2004

- Ad rate: All rotation super banner for 3 yen/impression; top-page rectangular for 1,000,000 yen/week (two slots exclusively/week); square side-fixed banner for 1,000,000 yen/week (exclusively to one advertiser/week); text ad for 800,000 yen/week (three slots exclusively/week)

DIGITAL ARENA
WPC ARENA that is both an official website of NikkeiBP's flagship event WPC EXPO and an online comprehensive informational site for PC and digital equipment will be renamed as "DIGITAL ARENA." In addition to featuring news, features and product reviews of PCs and digital equipment, DIGITAL ARENA will expand its coverage on hot digital products and technology including HDD/DVD recorders and over the air digital broadcasting.

- To be renewed in: late March, 2004

- Ad rate: Rotation banner 300,000 yen, e-mail advertising (header ad) 250,000 yen

NIKKEI BEST PC + DIGITAL ELECTRONICS
NIKKEI BEST PC+DIGITAL ELECTRONICS will be a new name given to the current NIKKEI BEST PC. The coverage that used to serve as a purchasing guide to PCs will also include digital consumer electronics in its spectrum. How-to evaluate, select and buy information on exciting PCs and digital electronics will be presented in a simple and easy-to-understand approach.

- To be revamped with a new name on: March 13, 2004

- Frequency: Monthly

- Sales method: To be sold at bookstores, newsstands and convenience stores

- Price: 680 yen

- Ad rate: 4C1P for 650,000 yen, BW1P for 200,000

For further details, please contact:
International Office
phone: +813-5210-8502
fax: +813-5210-8119
http://www.nikkeibp.com
e-mail: info@nikkeibp.com