NIKKEI BP

Nikkei BP Relaunches Its Portal Site in October Srengthening Coordination with specialized Websites

Tokyo - July 27, 2006 - Nikkei BP (President & CEO: Seiichi Oteru; Tokyo) will strengthen the functions and content of its portal site "nikkeibp.jp"(http://www.nikkeibp.co.jp/) under the new name of "NikkeiBP net", as of October 3.

Bolstering coordination with Nikkei BP's specialized websites including "NB Online", "ITpro", "Tech-On!","PC Online", and "KEN-Platz", nikkeiBP net, as a comprehensive information website for business professionals, aims to offer speedy, easy-to-understand news analyses and perspectives of each industrial area. In addition, it will strengthen ties with users by incorporating users's comments into the content and collaborating with outsider bloggers.

The website will also focus on the highly sensitive, trend-conscious aspect of business professionals and enhance content on trends and lifestyle. The latest trends in entertainment, vogue, and hit products will be closely looked at from the viewpoint of business, and the content on lifestyle including automobiles, housing, and finance will be enhanced. Improvements will also be made in the areas of collaboration with outside services, video content, and questionnaires via cell phones.

The renewed site will expand the area of online marketing, too, to follow pioneering cases of marketing innovation brought by "Web 2.0", and today's mobile environment. Finally, nikkeiBP net will make cross-media attempts to provide information, first of which will be "Net Marketing Forum 2006", to be held on November 1.

For further details, please contact:
International Office
Phone: +813-6811-8502
Fax: +813-5421-9058
">info@nikkeibp.com

< "NkkeiBP net" Outline >

http://www.nikkeibp.co.jp/

Editorial concept	:	To provide the latest trends and know-how to information-conscious businesspeople; a powerful, fast-acting website that stimulates readers', sensitivity
Target users	:	Business professionals with keen interest in high-quality information
Date of relaunch	:	October 3, 2006
Update frequency	:	Daily during weekdays
Ads rate	:	Top large rectangle+floating ad 2.5 mil yen/wk Rotation super banner @3 yen/imp Rotation large rectangle 0.5 mil yen/4wks; and more plans
Contact	:	Editorial 03-6811-8616 advertising 03-6811-8029

This press release may contain forward-looking statements that reflect the company's current views with respect to future events and business performance. Those forward-looking statements are subject to certain risks and uncertainties and the company's actual results could differ materially from those discussed in the forward-looking statements. These risks and uncertainties include, among other factors, general business and economic conditions, rapid or unexpected changes in technologies, cancellation or delay of customer orders.

About NikkeiBP

Nikkei Business Publications is part of the Nihon Keizai Shimbun group, the world's largest group of companies providing mainly business and financial information for most Japan's decision makers. Covering a wide variety of specialized areas including business, computer, electronics, construction, services and medicine, Nikkei Business Publications is the number one business publisher in Japan. As of December 7, we publish 39 magazines and 3 newsletters, reaching a combined total readership of over 2.3 million.

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