NIKKEI BP

Creating a New Sales Scheme Using the Internet and Cell Phones – Nikkei NET Marketing Starts on October 25

Tokyo – June 5, 2007 – Nikkei Business Publications (President & CEO: Seiichi Oteru; Tokyo) launches on October 25 Nikkei NET Marketing, a new magazine for those involved in market communication (corporate planning, sales promotion, mail order / EC, sales support, advertising / publicity, etc.) and online sales / customer contact system.

Under the editorial concept of “creating a new sales scheme using the Internet and cell phones” and coupled with readers-only website services and seminars, the magazine will, based on its unique case studies, researches, and data analyses, show various approaches and know-how of online marketing crucial to prosperous business.

Nikkei NET Marketing will host readers-only, free-of-charge practical seminars twice a year. The subscribers will also be entitled to a special discount for participation in “NET Marketing Forum”, Asia’s largest-scale comprehensive online marketing conference held twice a year.

The Nikkei NET Marketing website will run news and columns on online marketing, and the email newsletter, distributed every Wednesdays, will keep subscribers updated with the latest news in the industry. The subscribers will also have the online privileges of downloading its original research data and searching / viewing articles from the back numbers and website archive.

《Outline》

Editorial concept	：	Creating a new sales scheme using the Internet and cell phones
Target reader	：	Those involved in market communication (corporate planning, sales promotion, mail order / EC, sales support, advertising / publicity, etc.) and online sales / customer contact system
Date of launch / frequency	：	October 25, 2007 / monthly (on 25th)
Mode of sales	：	Annual subscription
Subscription rate	：	31,500 yen (12 issues; tax included)
Format	：	Modified A4; approx. 36 pages (to be varied depending on the issue)
To subscribe	：	Please contact Nikkei BP Fulfillment Services Phone: 03-5696-1111 URL: http://business.nikkeibp.co.jp/nmks/ (Japanese)

For further details, please contact:

International Office

Phone: +813-6811-8502

Fax: +813-5421-9058

http://www.nikkeibp.com

Email: info@nikkeibp.com

This press release may contain forward-looking statements that reflect the company's current views with respect to future events and business performance. Those forward-looking statements are subject to certain risks and uncertainties and the company's actual results could differ materially from those discussed in the forward-looking statements. These risks and uncertainties include, among other factors, general business and economic conditions, rapid or unexpected changes in technologies, cancellation or delay of customer orders.

About NikkeiBP

Nikkei Business Publications is part of the Nihon Keizai Shimbun group, the world's largest group of companies providing mainly business and financial information for most Japan's decision makers. Covering a wide variety of specialized areas including business, computer, electronics, construction, services and medicine, Nikkei Business Publications is the number one business publisher in Japan. As of December 7, we publish 39 magazines and 3 newsletters, reaching a combined total readership of over 2.3 million.

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