Nikkei BP and Nikkei HP Jointly Launch nikkei TRENDYnet to Provide Life Information to Businesspeople

Tokyo – October 23, 2007 – Nikkei Business Publications (President & CEO: Seiichi Oteru; Tokyo) opened on October 23 a trend watching portal site for businesspeople <nikkei TRENDYnet> (http://trendy.nikkeibp.co.jp/).  In cooperation with Nikkei Home Publishing (Nikkei HP; President: Takao Kaneko; Tokyo), TRENDYnet will provide a variety of life-related information ranging from digital devices and automobiles to housing, everyday commodities, health, fashion, and entertainment.  It will seek to become a site that businesspeople feel like checking every single day, offering useful information that both helps their jobs and enriches their lives.

Main Features

- Quality trend information on three keywords of “life,” “digital,” and “entertainment”

The editorial department of TRENDYnet will consist of writers of Nikkei BP and Nikkei HP.  With life, digital, and entertainment at the core, it will provide daily news and weekly-updated trend information on products and service.  In addition, connoisseurs of each field will evaluate hot products and services of their specialty from the fields of everyday commodities, home electronics, movies, cell phones, digital AV players, TVs, health, and sports.  Various rankings will also be announced in a timely manner to help readers choose products and services.

- Columnists’ sharp reviews on business trends and hot products

There will be about 40 running columns all the time, the “iron chef” series for the experts of the field to comment on trends.  We will show you the knowhow that only the first-rate craftsmen and professionals can offer, such as “how to select a really good shirt,” with help of video.  In addition, there will be sections to introduce products and services showing a sign of becoming a huge hit as well as sections analyzing new words and keywords.  These columns and sections will help you obtain trend information more efficiently and enjoyably and back up your off time.

- Cross-media projects linking magazines and websites of Nikkei BP and Nikkei HP

There will be a monthly joint project with Nikkei HP’s Nikkei Trendy magazine under a common subject.  Easy-to-understand articles, analyses, and other information will be provided from various angles, taking full advantage of the online media – incorporating videos, a map service, and posting from readers, for example.  We also plan to offer joint projects with other magazines including Nikkei HP’s Nikkei Otona-no Off and Nikkei BP’s Nikkei Entertainment!  Email newsletters, linkage with blogs, and information services for cell phones are currently being prepared, too.

- Reaching information-sensitive users

The content of TRENDYnet, underpinned by trend analysis, will appeal to information-sensitive readers.  By cooperating with Nikkei BP’s other B-to-B sites, TRENDYnet will also serve as an effective online advertising medium that will realize wide-reaching announcement and deep, pinpointed targeting.

About Nikkei BP and Nikkei HP

Nikkei Business Publications, one of Nikkei group companies founded in 1969, is a publisher (content provider) providing the latest and specialized information on technology and management through various media services.

Nikkei Home Publishing, founded in 1982, is also a Nikkei group company and publishes various monthly consumer magazines including Nikkei Money, Nikkei Trendy, and Nikkei Woman.

Nikkei BP and Nikkei HP have agreed to merge in July 2008.

For further details, please contact:

International Office

Phone: +813-6811-8502

Fax: +813-5421-9058

http://www.nikkeibp.com

Email: info@nikkeibp.com