NIKKEI BP

Beauty & Health Magazine for Women in 40s - Nikkei Health Premie Is Launched on March 22, 2008

Tokyo – November 16, 2007 – Nikkei Business Publications (President & CEO: Seiichi Oteru; Tokyo) will launch Nikkei Health Premie on March 22, 2008, a beauty and health magazine targeting mainly women aged between 45 and 55.

Recently, women’s interest in beauty and health has been rising dramatically. In response to the need of these women wishing to stay healthy and beautiful, Nikkei Health Premie will provide practical anti-aging information underpinned by the latest medical and scientific findings, leveraging the information-gathering ability and networks developed through publication of Nikkei Health.

Nikkei Health Premie will target the women who still have enough vitality but are beginning to feel various physical and mental anxieties associated with menopause that they never experienced in their younger days. With beautiful and easy-to-read illustrations and contents, the magazine will introduce useful and practical information on beauty, diet, exercise, and prevention of disorders and diseases, to help women in the “Premie generation” continue enjoying a vivacious and fulfilling life.

The magazine will mainly consist of: a) beauty information to maintain beauty; b) health information to prevent/alleviate age-related mental and physical problems; and c) life information to lead a rich and more relaxed life. In addition to these contents, we plan to offer the latest information through participatory websites and seminars, too.

《Nikkei Health Premie Outline》

Editorial concept	：	Practical beauty & health information magazine for women in their 40s and over
Target readers	：	Women in their 40s and 50s with keen interest in beauty/health and concerned about age-related physical/mental changes/problems
Date of launch/publication	：	March 22, 2008; monthly on 23rds (tentative)
Price (tentative)	：	650 yen (tax included)
Size	：	Large A4 （H297mm×W233mm）; saddle-stitched; approx. 160 – 180 pgs
Contact	：	Editorial 03-6811-8323; advertising 03-6811-8218
Published by	：	Nikkei Business Publications
Distributed by	：	Nikkei BP Publishing Center

For further details, please contact:

International Office

Phone: +813-6811-8502

Fax: +813-5421-9058

http://www.nikkeibp.com

Email: info@nikkeibp.com

This press release may contain forward-looking statements that reflect the company's current views with respect to future events and business performance. Those forward-looking statements are subject to certain risks and uncertainties and the company's actual results could differ materially from those discussed in the forward-looking statements. These risks and uncertainties include, among other factors, general business and economic conditions, rapid or unexpected changes in technologies, cancellation or delay of customer orders.

About NikkeiBP

Nikkei Business Publications is part of the Nihon Keizai Shimbun group, the world's largest group of companies providing mainly business and financial information for most Japan's decision makers. Covering a wide variety of specialized areas including business, computer, electronics, construction, services and medicine, Nikkei Business Publications is the number one business publisher in Japan. As of December 7, we publish 39 magazines and 3 newsletters, reaching a combined total readership of over 2.3 million.

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