| Nikkei BP, among the first media companies to meet the requirements for ISO14001 certification, is making companywide efforts to address environmental issues.
Why do we care about environmental activities?
First, as a publisher that inevitably uses large amounts of paper, we consider it important for us to make the utmost efforts to reduce the burden we place on the environment.
Second, with global warming becoming more and more evident and the Kyoto Protocol being issued, we take it as one of our most important missions as a media company to provide information to help solve environmental issues.
We have also been participating in a joint afforestation project in Australia since 2002 — another example of our efforts to protect global environment.
We launched Nikkei BP EcoManagement Forum as a platform to facilitate environmental management in the industry.
It currently has 170 corporate members and is striving to further enhance eco-conscious management efforts of the members.
In addition, "Environmental Brand Survey" is conducted every year to find out and analyze how environmental activities of each company are evaluated by the market and society.
The results of the survey are released in Nikkei Ecology and our other magazines.
The survey is drawing more attention every year as an index to measure corporate value from the perspective of environment. |
