Online Media
Comprehensive Websites for Diverse Audiences
One of the most distinguishing characteristics of Nikkei BP's online properties lies in their outstanding diversity of content, just like our magazines. nikkei BPnet, our portal site, encompasses the whole Nikkei BP. It runs original news provided by our staff writers as well as articles from our magazines and business-to-business websites. It is a website that serves as an information source for the business people.
Then, we have NBonline, the indispensable resource for savvy business leaders, and the vertical sites each covering a specific field. To describe a few, ITpro covers the IT/network market; Tech-On! is for engineers in electronics/machinery fields (available in Japanese, Chinese and English); PC Online provides comprehensive information on PCs and other digital devices for business-to-business users; and Nikkei Medical Online is for physicians and healthcare practitioners.
In addition to these key sites, we have other specialized sites, including ones on biotechnology; the latest technology from universities, industry-academia collaboration; intellectual property; and human resource development.
The richness of the information both in kind and in the way in which it is provided is another characteristic of Nikkei BPs websites. From news for which speed is so crucial to analyses on industrial/technological trends and articles on technical know-how, Nikkei BP delivers to readers useful information at the best timing and in a multifaceted way ― by combining these sites, some 60 to 70 kinds of our e-mail newsletter services and our periodicals.
|