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Branding
Branding is the key to successful corporate strategies. Nikkei BP Consulting conducts a variety of branding surveys annually, including Brand Japan, Corporate Message Survey and Web Brand Survey all useful resources to see the effects of your company's branding activities.
Consulting
Nikkei BP Consulting offers solutions to maximize the effect of websites for marketing and branding. Our services include access log analysis to find out how your website is used, questionnaire/interview surveys to grasp user profiles, site diagnoses to identify problems and solutions in the usability and accessibility of the site, and consulting to improve your website based on these surveys and diagnoses.
Research
The research skill and know-how that the Nikkei BP Group has cultivated over the years are consolidated in Nikkei BP Consulting. Questionnaire surveys are conducted by in-house staffs who have experience in magazine-led surveys, while interview surveys are conducted by those with editorial experience.
Nikkei Market Access
Nikkei Market Access is a members-only Internet service to provide the latest information on the IT market as well as downloadable spreadsheet data.Annual members also receive monthly newsletters full of easy-to-read information. |
