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Nikkei BP to launch "IR Brand Survey"

Tokyo -- January 16, 2002 -- Nikkei Business Publications has announced to launch "IR Brand Survey" with the aim of unveiling how current and future individual investors evaluate IR websites. Although there are similar surveys, Nikkei BP's IR Brand Survey is characterized by the emphasis placed on the viewpoint of users, in which case are the investors, rather than of website producers.

IR brand is a form of corporate brand. In fact, it is an evaluation of a company by the investors based on IR information. With the number of individual investors growing in recent years, importance of the IR brand concept has also been increasing for the companies to attract loyal investors. Today, more and more individual investors rely on IR websites to make their own valuation of an enterprise, as opposed to depending on professional analysts as the main source for their decision-making.

IR Brand Survey will ask how often individual investors access IR websites, what they expect to see there, and the level of their satisfaction. It will also ask questions about how often they use the Internet to collect information, in comparison with traditional media such as financial magazines, newspapers and TVs. This survey will also aim to uncover the influence of IR website evaluation on stock price.

Nikkei BP is presently inviting companies to participate in the IR Brand Survey. This survey is to be carried out three times a year, in January, April and July, among 3,000 monitors. A report will be published after each survey, available at 450,000 yen each. The price of an annual contract will be 1,200,000 yen.

For further details, please contact:
International Office
phone: +813-5210-8502
fax: +813-5210-8119
http://www.nikkeibp.com
e-mail: info@nikkeibp.com

• COMPANY NEWS ARCHIVE (January 2002 ~ )

This press release may contain forward-looking statements which reflect the company's current views with respect to future events and business performance. These forward-looking statements are subject to certain risks and uncertainties and the company's actual results could differ materially from those discussed in the forward-looking statements. These risks and uncertainties include, among other factors, general business and economic conditions, rapid or unexpected changes in technologies, cancellation or delay of customer orders.

About NikkeiBP
Nikkei Business Publications is part of the Nihon Keizai Shimbun group, the world's largest group of companies providing mainly business and financial information for most of Japan's decision makers. Covering a wide variety of specialized areas including business, computer, electronics, construction, services and medicine, Nikkei Business Publications is the number one business publisher in Japan. As of January 15, we publish 42 magazines and 3 newsletters, reaching a combined total readership of over 2.8 million.