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[Eco Brand Survey] Toyota Ranks Top for the Third Consecutive Year
Tokyo -- July 16, 2002 -- In May 2002, NikkeiBP EcoManagement Forum, a
membership organization aimed at contributing to the continuing development of
environment-conscious management, conducted its third "Eco Brand Survey"
with the cooperation of Nikkei BP Consulting, Inc. The results of this annual
survey highlighting the environment-related aspect of corporate images placed
Toyota Motor at the top of the ranking for the third consecutive year, followed by
Kirin Brewery and Honda Motor.
Ranking of the Top Ten "Eco Brands"
|
Rank
|
Company
|
| 1 |
Toyota Motor |
| 2 |
Kirin Brewery |
| 3 |
Honda Motor |
| 4 |
Asahi Breweries |
| 5 |
Aeon (Jusco) |
| 6 |
Asahi Kasei |
| 7 |
Sony |
| 8 |
Canon |
| 9 |
Nissan Motor |
|
Yakult Honsha |
|
Sapporo Breweries |
This year's Eco Brand Survey inquired about 559 companies in Japan, selected
by NikkeiBP EcoManagement Forum from a variety of industries on the basis of
annual sales. A questionnaire survey was posted on the Internet to which a total
of 5,503 consumers sent in valid replies. Noticeable about this year's results
was the sharp rise of Seiko Epson to the 17th place from the 193rd place last year,
owing largely to its television commercials that call for the cooperation of
consumers in redeeming used ink cartridges of home-use printers.
The survey results also showed how consumers have favorable images about
automakers that are tackling improvement of fuel efficiency as well as reduction
of toxic gas emission. For example, Toyota Motor was the number one in the
ranking of companies that are striving to save energy and resources, followed by
Honda Motor. Toyota also topped the ranking of companies that are working to
reduce the use and the emission of pollutants, followed by Nissan Motor.
In the ranking of companies that are promoting recycling and making efforts to
reduce waste, Matsushita Electric Industrial became the number one.
In contrast, Japan Airlines followed by Central Japan Railway were the top two
in the ranking of companies that are wasting energy and resources. This result
seems to indicate that many consumers think there is more room to save energy
in the transportation industry. The fact that Shimizu, Toda and Kumagai Gumi
occupied the second to fourth places in the ranking of companies that are
disposing too much waste or have problems with how they dispose the waste
reveal the critical eyes that consumers have on general contractors.
For further details, please contact:
International Office
phone: +813-5210-8502
fax: +813-5210-8119
http://www.nikkeibp.com
e-mail: info@nikkeibp.com
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ARCHIVE(January 2002~ )
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This press release may contain forward-looking statements which reflect the
company's current views with respect to future events and business performance.
These forward-looking statements are subject to certain risks and uncertainties
and the company's actual results could differ materially from those discussed in
the forward-looking statements. These risks and uncertainties include, among
other factors, general business and economic conditions, rapid or unexpected
changes in technologies, cancellation or delay of customer orders.
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About NikkeiBP
Nikkei Business Publications is part of the Nihon Keizai Shimbun group, the
world's largest group of companies providing mainly business and financial
information for most of Japan's decision makers. Covering a wide variety of
specialized areas including business, computer, electronics, construction, services
and medicine, Nikkei Business Publications is the number one business publisher
in Japan. As of July 16, we publish 44 magazines and 3 newsletters, reaching a
combined total readership of over 2.6 million.
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