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NikkeiBP EcoManagement Forum organizes a seminar to discuss the roles of Japan in the global environment

Tokyo -- October 17, 2002 -- On October 4, NikkeiBP EcoManagement Forum held at United Nations University in Tokyo a seminar by the theme of "Reestablishing Japan's New Leadership Through Environmental Management." Prominent figures from the Japanese government, universities and major companies in and outside Japan have gathered to discuss the roles of Japan anticipated in solving the global environmental problems.

Mr. Maurice Strong, Under-Secretary-General of the United Nations and the then Secretary General of the 1992 Earth Summit held in Rio de Janeiro, delivered a keynote speech entitled "Roles of Japanese Companies Anticipated in Global Environment and World Harmony." In his speech, he claimed that Japanese companies, with their high technology levels, should lead the world in environmental conservation. Mr. Hisashi Hosokawa, representative of The Strategy Design Institute and former Administrative Vice-Minister of Japan's Ministry of International Trade and Industry, remarked in his speech that eco-conscious management is the key to regaining presence and recovering competitiveness for Japanese companies. A roundtable discussion was then held to unfold a heated discussion on how to reestablish Japan's new leadership through environmental management. Mr. Hiroshi Ohki, former Japanese Minister of the Environment and Mr. Nay Htun, Executive Director for Asia and the Pacific of University for Peace, each delivered a short speech at the beginning of this discussion.

Top executives of thirty special membership companies of NikkeiBP EcoManagement Forum including Mr. Masamitsu Sakurai, President & COO of Ricoh Co., Ltd., Mr. Kouichi Ikeda, President & COO of Asahi Breweries Ltd. and Mr. Hiroyuki Fujimura, Chairman and Representative Director of Ebara Corporation attended this seminar. Ms. Wakako Hironaka who was the former Director-General of The Environment Agency of Japan, Mr. Takamitsu Sawa, Director of Institute of Economic Research, Kyoto University and Professor Hiroshi Komiyama of The University of Tokyo participated in this enthusiastic discussion as well. From NikkeiBP, Chairman of the Board Hisao Yoshimura, President & CEO Yukoh Kawamura and Executive Managing Director Katsuhiko Hirano attended the seminar where they pledged to make efforts toward realizing a sustainable economic society by exerting the influence over the business community NikkeiBP has as a media company. The top executives of major Japanese companies enthusiastically participated in both the seminar and the following buffet party in spite of their hectic schedule. NikkeiBP EcoManagment Forum will further strive to provide opportunities for Japanese companies to reestablish their new leadership through environmental management.

For further details, please contact:
International Office
phone: +813-5210-8502
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http://www.nikkeibp.com
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• COMPANY NEWS ARCHIVE (January 2002 ~ )
• COMPANY NEWS ARCHIVE(January 2001~ )

This press release may contain forward-looking statements that reflect the company's current views with respect to future events and business performance. These forward-looking statements are subject to certain risks and uncertainties and the company's actual results could differ materially from those discussed in the forward-looking statements. These risks and uncertainties include, among other factors, general business and economic conditions, rapid or unexpected changes in technologies, cancellation or delay of customer orders.

About Nikkei Business Publications, Inc.
Nikkei Business Publications is part of the Nihon Keizai Shimbun group, the world's largest group of companies providing mainly business and financial information for most of Japan's decision makers. Covering a wide variety of specialized areas including business, computer, electronics, construction, services and medicine, Nikkei Business Publications is the number one business publisher in Japan. As of October 17, we publish 44 magazines and 3 newsletters, reaching a combined total readership of over 2.6 million. Nikkei Business Publications, Inc.