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Home :. Company News
Nikkei BP Announces the Launch of Two Magazines
Tokyo -- January 29, 2003 -- Nikkei Business Publications has announced the launch of two magazines,
NIKKEI ADVANTAGE and NIKKEI FOOD MARKET, between April and June of this year.
Herewith are the details of the two new publications:
NIKKEI ADVANTAGE
Targeted at top management executives and chief strategic officers at small-to-medium-sized companies,
NIKKEI ADVANTAGE provides practical information on IT strategy for staying competitive in a severe
management environment of the 21st century. In addition to the must-read information for companies
to become compliant to the upcoming broadband age, the coverage will include easy-to-understand case
studies written both from the eyes of IT-users and corporate reformers.
To be launched on: April 28, 2003 (May issue)
Frequency: Monthly
Sales method: Annual subscription
Price: 15,800 yen for 1 year (12 issues) and 32,800 yen for 3 years (36 issues)
Ad rate: 4C1P for 760,000 yen
NIKKEI FOOD MARKET
The mission of NIKKEI FOOD MARKET is to provide food distribution managers primarily
in the retail industry with practical information on how to survive a market competition
in an ever-changing environment. Capitalizing on the abundant database of Nikkei BP
Consulting, a research and consulting division of Nikkei BP, NIKKEI FOOD MARKET will
shed light on consumers' needs and voices in a diversified manner. With specific case studies, the
magazine will also spotlight thriving retailers and give analyses to the secrets to
their success from a strategic management point of view.
To be launched on: June 12, 2003 (July issue)
Frequency: Monthly
Sales method: Annual subscription
Price: 15,800 yen per for 1 year (12 issues) and 35,800 yen for 3 years (36 issues)
Ad rate: 4C1P 480,000 yen
For further details, please contact:
International Office
phone: +813-5210-8502
fax: +813-5210-8119
http://www.nikkeibp.com
e-mail: info@nikkeibp.com
• COMPANY NEWS ARCHIVE
(January 2002 ~ )
• COMPANY NEWS ARCHIVE(January
2001~ )
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This press release may contain forward-looking statements which reflect the
company's current views with respect to future events and business performance.
These forward-looking statements are subject to certain risks and uncertainties
and the company's actual results could differ materially from those discussed in
the forward-looking statements. These risks and uncertainties include, among
other factors, general business and economic conditions, rapid or unexpected
changes in technologies, cancellation or delay of customer orders.
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About NikkeiBP
Nikkei Business Publications is part of the Nihon Keizai Shimbun group, the world's
largest group of companies providing mainly business and financial information for
most Japan's decision makers. Covering a wide variety of specialized areas including
business, computer, electronics, construction, services
and medicine, Nikkei Business Publications is the number one business publisher in Japan.
As of January 29, we publish 42 magazines and 3 newsletters, reaching a combined total
readership of over 2.6 million.
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